Uses of Social Media Marketing In Improving Online Business
Nowadays, social media play an important role in promoting businesses online. In the past four to five years, marketing on social media platforms has completely turned around the table for each and every business utilizing them for promotion of newly launched products and services. Considering the positive impact of social media on businesses, most companies prefer to hire a dedicated SMO or SEO professionals or an SMO and SEO company (if possible) which takes care of their social media campaign and provide them with great results.
However, if you haven’t utilized the power of social media and still lagging behind your business competitors then you must start using this ingenious marketing channel ASAP. Social media is incredibly cost efficient, user-friendly and can flash your product and services in front of innumerable prospective customers. Though there are enormous benefits of social media, but this article put stress on the top 5 reasons for using the ‘let’s go viral’ social media channels to promote a business online.
Why Social Media Marketing for Business?
1. It is free of cost
Since beginning almost all social media platforms like Twitter and Facebook are completely free to use. However, there are still a few of them like LinkedIn, which offer premium paid services to its user along with their free service. The only cost in utilizing social media channels for a business is the time and labor.
2. Millions of people are already using
In term of reputation and fame, social media platforms have been able to make their name all across the world, and currently there are millions of people using social sites to keep themselves updated and expand their social network. To prove it out, given below are the latest stats:
1. Facebook: more than 900 million registered users
2. Twitter: above 500 million unique users a month
3. YouTube: 800-1000 million unique users a month
4. LinkedIn: more than 161 million subscribers
5. Google+: 250 million registered members
6. Pinterest: 11.7 million users (till January 2012)
Sources: Wikipedia.org
3. More active users equals to more customers
Though social media is slightly tilted towards young generation but individuals belonging to the old generation are going social by using it. For example,most of the Facebook users belong to an age group of 45 years old. This gives a great platform to target specific customers belonging to a certain age group and location (country wise).
4. Different Social Media Platforms
There are various social media platforms which attract people having special interests, for example; Facebook is for getting in touch with friends and family and share images you like, thoughts running in your mind, your time to time activity via status update option, whereas, LinkedIn is for people who are looking for making business contacts, and Google Plus is generally used by young and tech-savvy users.
5. Competitors are already using it
Like you are not promoting your business on social media channels doesn’t mean that your competitors are also doing the same because every business owner has a different mindset and marketing techniques. And if you’ll explore the available social media platforms thoroughly, you’ll eventually find that every industry is using them to reach their customers.
Therefore, if you are really looking to enhance your business then don’t miss the social media and provide your competitors with a golden chance to stay ahead forever so hire an SEO agency now.
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