08 energy saving can become very popular in economic car
China Association of Automobile Manufacturers statistics show that the full year 2007 sales of more than 4 million cars, up more than 24%. One senior car market have achieved 15% growth, but economic cars (displacement in the 1.0L to 1.6L small car) sales have seen a decline in the growth rate is also lower than the overall level of
Automobile market in 2007, ending the occasion, we found that the overall auto market is still substantial harvest.
According to the China Association of Automobile Manufacturers statistics, annual sales of more than 4 million cars, up more than 24%. Excellent sales in the automobile market situation, both in 2007 achieved senior car market growth of 15%, but the economic cars (displacement in the 1.0L to 1.6L small car) sales have seen a decline in growth rate is also lower than the overall level. Strongly encourage the development of national policy background of small cars, the small cars market's performance is particularly eye-catching, whether to a new turning point? More concentrated in this market space, the performance of their own brands do? How to break through? Concern.
Consumption Model car prices reasonable economic bottom
Economic car began to concern by the government and consumers, or something in 2005. Prior to that, once the consumption structure of China's automobile inverted pyramid form, that is, high-class cars to become mainstream consumer, mid-size car second, and most economic cars harder to sell. In fact, a healthy auto consumption structure should be: the largest proportion of the economy cars, mid-size car second, and advanced cars at least. With the rising proportion of private car, in the intention to increase low-income families buy cars, cars as a means of transport should gradually return to its value, economy cars with its affordable price has been sought after more and more people . In 2007, China's 1.6L and below the domestic economy despite the recent decline in car sales, but total sales still account for more than 50% car share, indicating that the overall structure of China's automobile consumption is moving in the health pyramid structure development.
On the other hand, due to vehicle, vehicle speed up the amount of supply, joint venture brands join the highly competitive market, manufacturers of large price war, making the economy the price of cars has bottomed out so far, for general consumers is the best time shot.
Build its own brand sounded Model No. economy is difficult to find bright spots
Vein of the economy in 2007 is not difficult to find car market, economic cars competition is shifted from price competition, including brands, service, spare parts supply and so the overall competition.
In 2007, the car new army listed Great Wall Motor Show in Guangzhou, its first car, followed it also introduces dazzling, cool bear, i7, a series of mini-SUV cars, emission concentration from 1.3 to 1. 5L, between Chi have much to accomplish in the A-class car market. Huachen Jun Jie FRV and hippocampal H11 Both will be listed in this year's show also appears in the compact car. Brilliance Junjie FRV is the A-class platform in the first model, H11 is the hippocampus 3 hatchback version of the same from the hippocampus and hippocampal 3, self-developed platform for H1.
The first 9 months last year, Chery A1, including launch, including three new cars, but only 7 cars finished the year less than half of the program. Although this was interpreted as "hope to delay new car market to stabilize the vehicle price, good brand image." But industry experts point out that the independent represented by Chery brand companies are facing the pains brought about by the rapid expansion, slowed down and is the inevitable trend.
The oldest car as its own brand??? Geely Automobile, to now still not much action.
It now appears that despite its own brand cars have sounded the assembly number, but in 2007 the economy car market is still lackluster.
It is noteworthy that, despite its own brand overall lackluster economic cars, but still bright flash.
Landwind launched in October last year, the first economy car??? Landwind Fenghua, is such a bright spot. Months, Fung Wah has been in the industry and the general public's great concern and sought after riders gained more than 10 media of the Year Award economic cars.
Explore the elegance as bright spots because, first, first shot control card elegance. Elegance of the market, changes the perception that "the economic performance of the Model also control the economy," the traditional concept, can be said that the development of economic cars in China as a milestone. Moreover, a land breeze elegance of clever marketing. Model relative to other vendors economy tier cities do down their opponents, Landwind cars in the second and third tier cities in the popular eye-catching. The countryside surrounding the city's strategic development path for the future of automotive marketing to open up a new way.
Entered in 2008, saving society in promoting the big background, environmental protection, energy conservation has become the theme of the entire social development, to develop low-emission economical cars, is an inevitable historical choice. It seems that in this Olympic year, Danian, a car to become very popular.
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