Intelligence Social – Business Intelligence for the New Age Enterprise
Technological evolution has paved way for the spread of the Internet. The last decade has seen a manifold increase in the use of the internet from simple browsing, gathering information of products, understanding new product launches, taking part in product reviews, involving in The ecommerce and being socially networked with friends, families and colleagues. A journey which started as simple online browsing has now entered an era when the Internet has turned into a vital business tool complete with a social networking forum to interact with customers.
Today business houses bank on this opportunity to utilize the social sphere. They make use of the discussions, and gather intelligence social from these forums by monitoring conversations. Social intelligence refers to all the inputs gathered from the online audience after engaging them through surveys, discussion s, polls and even feedback from blog posts. The collected viewpoints, ideas, thoughts and opinions of the audience helps organization to understand the society at large and the qualities required by them in any product or service. Based on the inputs gathered, the organization moves ahead with newer social media strategies which would work out beneficial to both parties.
Understanding the requirements of today’s global organization, leading service providers of social media analytics have worked out social intelligence applications which can help the organizations track data and information from a number of social active networking sites. These applications facilitate the organizations to concentrate on a broader e-commerce market with valuable insights. Further, being simple to operate the social media analytic tools helps organizations evaluate the effectiveness of their online and offline marketing campaigns and conduct funnel analysis of their viral promotions. It also facilitates monitoring of virtual currency monetization and trend metrics which gives an understanding of the payment kinds and the need for changes if any.
Setting up social profiles with customized apps content helps organizations to target the frequent online buyers and visitors and understand the drive for monetization. This, along with the frequently used application in the social networking sites will help the organization to gain further insights into customer requirements paving way for smarter operational strategies.
The data available through the various apps and advanced analytics on social media is an unstructured one but with the power to make or break a brand image. Intelligence Social is thus a system of integrating the unstructured customer data into the decision making process to drive revenue generation for the business. Forrester defines social intelligence as “the concept of turning social media data into actionable marketing and business strategy.” Today’s global business houses use the new age business intelligence which deviates from the traditional business intelligence approach and integrates the new generation media intelligence with business intelligence.
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