5 essentials for high quality content production
There is little doubt that SEO copywriters are central to achieving online success. Without high grade content being added to a site on a regular basis, users will not engage well with your business. While many business owners out there are aware of this fact, there is still a surprising amount on content out there that is lacking… well, content. For example, poorly constructed pieces with too many keywords and insufficient attention to grammar can still be seen online.
At SEO Consult we know the value of great copywriting. Not only is high grade content at the heart of our campaigns, but also we share some of our methods to help raise standards in general. The following tips may be useful.
Hit the ground running
An excellent title gets the attention of the user from the outset. It describes what the article is about and provides users with an incentive to read further. Numbers in the title can be effective, with 3, 5 and 7 being particularly good for lists. Titles which are cryptic or which attempt to be funny can misfire badly. Hence the direct approach is much the best.
Give the eyes of users a rest
Reading text on a screen is not quite the same as digesting information from a book or a conventional newspaper. Many users welcome plenty of blank space. This can make it easier for them to access specific data which would go unnoticed if part of a large paragraph. It can also reduce eye strain.
Only write when you have information to get across
Novice copywriters sometimes compose material for the sake of it. Unfortunately, producing an article with nothing to say to satisfy a search engine does not help site performance. Users are not impressed by repetitive or vacuous pieces. Research and brainstorming can ensure that an article has coherence and a point. Information does not have to be presented in text. The use of graphics or a video can be a shrewd move.
Focus on a target audience
Content has to reflect what a particular target audience is seeking. Off topic material always stands out because it cannot be smuggled into an article without users noticing. Users tend to be sophisticated and do not appreciate their time being wasted. Online competition in the majority of sectors is intense so they can easily get their needs catered for at another location.
Being precise lends an article authority
The problem with being vague is that it makes the user wonder whether or not they are being sensible in reading the whole of the article. Simply using relevant statistics makes it look like the copywriter knows their topic. For example, mentioning that studies have suggested that blogging increases traffic by 55 per cent gives a copywriter the appearance of an expert.
Finally, if an article does not interest or entertain then it will not do the job. Those seeking a consultancy should check out the overall quality of the content they feature on their site. If the content is interesting, fresh and unique that has to be in their favour.
For more information please visit – www.seoconsult.com
Processing your request, Please wait....
