Growth In The Social Gaming Market
Advancements in internet technology and software applications has given a boost to the overall online and social gaming market. Today the US social gaming market is growing rapidly and it is expected to exceed more than $5.5 billion by 2015 according to a report published by BI Intelligence, The social gaming market comprising Smartphones will also increase and is estimated to reach around $2 billion.
Some social media experts are of opinion that social games will disrupt the conventional gaming industry by shifting gaming into a service and introducing the “free-to-play” option. This industry is expected to break into the mainstream, as various kinds of games are going to appeal to new audiences other than the generic hardcore games. Furthermore, social game monetization too will improve as more and more start paying and this will make social game advertising even more valuable. Gradually as more players take part in social games and start spending money, this will result in a revenue earning channel as well.
Understanding Social Gaming Metrics
However, all these developments taking place it is crucial to understand the social gaming specific metrics as its crucial to its success. Hence, social commerce and social gaming enterprises require the access to certain data analytics regularly. This will help them to continuously analyze the social activity footprints from multiple users taking place such as wall posts, gifting, viral invites. It also enables them to adapt their games and content by upgrading their applications very few days.
Today eminent solution providers have introduced advanced social gaming metrics. This advanced suite of social media analytics tools with its innovative features enable companies to make the most of their online data. Some of the important features are:
- The tools offer real-time social gaming analytics seamlessly
- Essential gaming specific actionable insights are offered to the marketers and developers to assist them in broadening their reach, quickly increasing management, increase revenues and enhance retention
- The tools provide a drill-down analysis option that helps the companies to arrive at the root solution fast
- The automation tools enable lean team to impact the goals with very less of effort
The present trends indicate that the social gaming market is likely to explode with more than millions of people playing games on social networking platforms, such as Facebook. This will in turn help in revenue from viral items and the advertising too will grow in the coming years. Over the past few years, the industry has already started to generate revenue and has the chances to contribute majorly in the overall social e-commerce market.
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