Prices continue lies in changing behavior is difficult competitive mode – home a
Full weight of raw material prices should, home appliances price increase is only an expedient measure. There are signs that the global economic recovery has become tighter supply the means of production, strong "Made in China" will be facing a long-term cost-clamp
. Upstream and downstream of the two-way squeeze, the appliance ability to dwindling business Kanjia failure, what next?
Part of this round of price hikes of white electrical test water, the product technology, quality, long time no status quo to achieve a breakthrough under the weak vocalization. Perhaps we should look at a successful technology upgrade of the color TV industry, what is also at risk to have the edge of the TV industry to find new profit growth point?
Recently, to refrigerators, washing machines, air conditioners and other white-led part of the home appliances business to a 5%%? 10%% after the price of fine-tuning, but still far from being digested prices the cost of raw materials re- pressure and the Voice of the industry's call up high-profile consumer electronics market this year, product prices rose will you?
Prices unsustainable behavior? Market watchers analysis that the current trend in the home appliance market under the price reduction is oversupply. This year, part of the brand on their own prices, market operations seeks profit in the short term aptitude good, but prices still hard to say whether the long-term sustainability, because the household appliances market in general oversupply of fierce competition, manufacturers if the product price rising, will direct loss of market share.
Shanghai Appliance Industry Association Advisory Committee, director of Sun Zhongmin that the domestic market in the current context, the white manufacturer is facing higher raw material costs more, but a substantial price rise is unlikely. Who is who will lose their market prices. Although in recent years, prices of raw materials again and again, many household electrical appliance enterprises to continue to reduce production costs and decreasing production costs per year 10%%? 15%% of the increase to deal with.
Alleged that the three white Greencool's brand?? Kelon, Meiling and Yung Sheng, the recent plan does not join the "prices force." LIU Kelon Group, said the Director of Public Relations, Kelon, have been locked by way of joint procurement of raw materials in 2005 the cost of absorbing the factors of some raw materials prices. August 2004, Kelon with upstream suppliers to sign the tender of 200 billion yuan contract, "but it may not prices, hard to say."
Kelong air conditioning company official said that raw material prices should not be passed on to consumers, enterprises should Yajian marketing costs and management costs and procurement tender way to reduce control costs. Washing Machine-based production company said the duckling, duck washing machine not raising their prices! According to duck company claimed duckling after 20 years of toil, more and more clearly understand that without the support of consumers, enterprises, any decisions will lose its vitality.
Analysts say tight supply and demand in coal, electricity this year, prices of capital goods continued to run high end will most likely be transmitted to the consumer, but for the price of home appliances this year, the overall trend is still not clear at present. This year in January, the National consumer price index rose 1.9%% in February PPI rose 5.4%%, slowing down the momentum. March 10, National Bureau of Statistics data show that raw materials, fuel and power purchase prices rose 9.8%%, 1? In February, industrial prices rose 5.6%%, raw materials prices rose 10.3%%, but the means of subsistence in the price of durable consumer goods fell 2.4%%. Seen in this light, household appliances as a main consumer durable goods, the price fluctuation of context is also not clear to see.
Clamp tends to be longer raw material costs
Development status from globalization and the reality of China's economic performance in 2005 the trend of view, coal, electricity overall tight situation, the means of production to bring prices to the cost of home appliances manufacturers will tend to suppress a long-term.
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