Marketing industry will climax chips – potato chips, Orion – Food Industry – Med
In recent years, the rapid development of China's potato chips, food market, the market continues to grow, success of the pleasure, Pringles, having a good good, can BAK, Yi Bili, Orion and other brands, more and more consumers prefer potato chips , the industry continued to be followed to a climax, in the process, effective Marketing Means to play a great role.
Changing tastes Flavor from a single market, slowly turned to a variety of Seasoning Flavor (cumin, spicy, etc.), as Pringles potato chips, tomato flavor comes out, will dominate in the chips market. Manufacturers of various brands taste of the potato chips continues to introduce new production of a different regional style of potato chips (Japanese Teriyaki pork chops, Thai curry crab, Beijing roast duck, etc.), a ripple, and more regional culture of potato film began to emerge. Refreshing fruit Series (cucumber, cherry, lemon, etc.), etc. available for the hot summer is no longer felt greasy to eat potato chips, consumers suddenly overwhelmed. Unique flavor to attract more consumers to enjoy, to love, to sought after. Marketing is the primary flavor potato chips industry's marketing methods, but also the most direct and effective marketing.
Into the voice Consumer tastes are one after another impact, no choice, the firm has with timely positioning of young consumers in their main market, aimed at young consumers into their favorite stars as their brand ambassador, the star's influence combined with his own brand, coupled with the introduction of some new flavors, can lead the young and the new round of consumer groups Starchaser boom, while its own brand of products to selling.
Shape, Package Changeable Overwhelming star advertising, so consumers felt visual fatigue, potato chips packaging business began to start the article. Pringles packaging in addition to the usual drums they launched to bring consumers a more convenient pocket-sized bags, Lay's introduced the drawer for white-collar fitted, like large bags, and carry convenient, affordable and taste everything. Not only the packaging changes, even the chips began to change shape, a triangular, thick, wavy, and to feel more clear-cut potato chips crisp. Shape and packaging changes also allow enterprises to potato chips to an extreme nature. Concerned about the idea
Potato industry, once again break through, it seems that taste, stars, all packed into a supporting role, purpose is to create the concept of brand potato chips. BAK potato chips can be "happy every moment, I can Beak!" Will be happy every moment there can be accompanied by potato chips, the idea of BAK been introduced to create the Sell Climax; Panpan foods "Yi Bili" crisps, "I am happy the definition of potato chips is Aibi Li," everyone has their own merry way, hoping to enjoy Yi Bili chips each person can have I believe happiness is everywhere a good mood; pleasure to introduce "100% pure natural" potato idea, the source of the chips is more vividly displayed in front of consumers, the health concepts into the minds of consumers; the main idea of taking health Orion was also "like potato," but unlike "potato like" more will be put into action the power of healthy, strong launch non-fried, baked potato-style food, the girls to eat potato chips do not lose their slim and elegant. Potato chips each company gives different ideas, allowed to have a strong vitality!
Rise of the Internet, users interact
Seems TV Advertising no longer meet the chips are now the industry trend toward network marketing potato chips into the peak. Lay the daily use of the Internet in all the millions of young people gathered the most popular hits, "Happy Farm", combining all network SNS edge, so that young people growing the game in the fun, the experience of pleasure potatoes "100% Natural "product characteristics, and more friends to share them, will Health Food The idea enjoys popular support. Pan-Pan Food launched the "Yi Bili" potato chips, the expression of each person's happiness means upload, sparking users interaction. Orion "potato like" online teaching you "potato like" cooking, make different flavors of "potato like" It's really the health of Diet For in the end, won a lot of support.
This step by step marketing tools to potato chips into the marketing industry's peak, but this is only just beginning, potato food in China is still a huge market demand and space.
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