Suning Appliance "big store strategy" is about to complete the ending
"Great store strategy" is nearing completion ending
11 23 Suning Electrical Shanghai fourth largest stores on schedule. Suning Appliance 2007, the "big store strategy" is about to complete the finishing. Suning over 10,000 square meters, a super store has moved into Shanghai Quyang business district. Into the second half of 2007, Suning monthly rate of a large store in Shanghai Xujiahui rapid advance, the new Shanghai
Business City, Long Yang Road, Quyang the core business district, large stores with greater strength to Suning competition in the industry a clear asset. As the traditional
Home Appliances The distribution center, Quyang shopping district has a certain amount of fame and popularity, in Suning area of 20,000 square meters, won the business, with hundreds of commercial parking spaces after the new Divine, also formally announced Quyang home appliance chain starting to get business district.
2007 6 Moon World Brand Lab (WorldBrandLab) assess the brand value of Suning Appliance 40.225 billion yuan, among the best throughout the appliance industry. Suning brand influence to become the great advantages in market competition.
Monopolistic competition is a positive trend in the industry
Appliance market demand, and ever-increasing industry concentration. Chinese home appliance chain enterprises Unity
Purchase And large-scale Network Resources to enhance bargaining power with manufacturers, end to low-cost core to
Consumption Provide "one-stop-shop" Service Grow rapidly. With the concentration of upstream manufacturers to upgrade, home appliance chain industry, the formation of monopolistic competition is a historical necessity.
Gradually expand the scale of the rapid growth of performance
At the end of the third quarter of 2007, Suning Appliance 102 new stores (one, two, three quarters were new stores opening 24,38,40), in the country over 106 prefecture-level city with 453 stores, Chain business area of 1,801,000 square meters. The first three quarters of 2007, the company achieved a total revenue of 28 billion yuan, up 51.68 percent, a net profit of 940 million yuan, an increase of 105%. Performance of the company's continued rapid growth of the improvement is mainly due to intensive companies
Management System effects of embodied and brought additional funds available location, 3C areas of competitiveness caused by rising equity incentive days and bring the people.
The first trend in the industry is increasingly clear
Suning's strategy from the "easy and quick to shop," gradually "flagship store strategy of" transition, the company focus more on single-store operation efficiency and quality, this shop will have a certain amount of influence, will directly affect the income growth, but the store's earnings quality has been markedly enhanced, although sales volume is less than Suning
Country United States However, single-store revenue and sales per square meter, higher than the country the United States, the United States in mid-2007 the country per square meter to 8,606 yuan in sales, while Suning to 11,152 yuan. Gome, Suning Center Daily News comparison also shows that: the first half of the country the U.S. realized main income 21.157 billion yuan, compared with mid-2006, up 6.4% after the merger of Yongle, Suning main income of 18.197 billion yuan, up 62.8%, Suning to the first evolution of the industry growing trend. The basic laws of development of home appliance chain is market share, profits are good companies to focus, excellent further and further strengthening the company, Suning is the industry's best companies, and its basic development trend is income, profits continue to outpace the competition, get over growth.
Potential mergers and acquisitions can be expected
2007, the company private placement Financing
2.4 billion, is expected to place before the end of funding. The number of new stores the company currently has less than planned, is expected to acquire the company to use the money to increase the possibility of large and medium electric, then a substantial increase in the number of Suning stores. Dazhong Electronics uproar several years, mergers and acquisitions, private placement to raise funds with the company in place, there may be new progress of the merger. After the acquisition of Dazhong Electronics, Inc. 2008,2009 years of rapid growth will remain.
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