Where Users Could Run Into Trouble with the George St. Pierre Workout
Within every positive, a smart marketer and creator of home fitness products always should consider the negatives and anticipate them well ahead of when they manifest themselves.
Right now the people behind George St. Pierre Workout RushFit are in a spot where they probably feel like they can do no wrong. They have a workout program that has gone from zero to 60 in 3 seconds or less. Starting from the December 2012 launch date to today, the program has accumulated an impressive track record of reviews on Amazon.com. Out of 44 reviews currently the average is 99% positive. Reading the reviews themselves makes you think this might be what some critics have claimed: the best all-around extreme home workout ever created.
This isn’t to say that it isn’t. I personally love how the George St. Pierre Workout is truly his workout. He jumps in and takes orders from a trainer, just like we do. He isn’t pushing you with his mouth but with his actions. He stands behind the idea that this is how he gets prepared for a match. When you dive in there and take this thing on, you have no reason to doubt him. You are moving your body at every conceivable angle taking on a different workout every day and pushing yourself to the max. The key is the same key which makes Shaun T’s Insanity so beneficial. You are engaging large muscle groups in interval formats. You reshape your body faster and burn pounds more efficiently than with other more conventional and moderately paced workouts.
So with all the good happening, what is the problem or problems that could be on the horizon from a user’s perspective? I think the first thing is when you have a great workout program it can often compete against itself. The style of the workout can get too popular than fizzle because it got too popular. In these instances there is nothing inherently wrong with the program, just that it runs it course.
The George St. Pierre Workout has a model in what is definitely the primary market competitor: P90X. There you have a product so good and with so much internal variation that you can repackage and market it again and again and maintain dominant market position. From the user perspective with both workouts, the challenge comes down to making the choice to approach their fitness with an eye on variation every 3 to 6 months. Go do something completely different and drop the old for a while. That’s how you change and keep it interesting.
ABOUT THE AUTHOR
Cheryl Boswell is a writer and researcher on home fitness and health products. You can save time and money by getting FREE in depth news, features, and reviews on home exercise equipment, workout programs, health, and nutrition, including discounts and best prices at http://bodyslimdown.com
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