How to Encourage Consumers to Post Online Reviews about your Dealership
Online reviews of dealerships have become a powerful tool for consumers when researching dealerships. Even more powerful is the fact that consumers have confirmed that online reviews directly impact their choices in dealerships. That is why it is important to have many different users review your dealership. But often consumers don’t’ review dealerships, leaving said dealership without any reviews about them online. Having no reviews online is almost as bad as having a lot of bad reviews online, because consumers will have no point of reference for your dealership’s services and will likely choose a dealership that has reviews of their services. That is why dealerships should encourage their consumers to post reviews of their services online. Read on to see a few tips on how you can encourage your consumers to post reviews about you and your services or products online:
Make it Easy for Consumers to Post Reviews
The easiest way to encourage a dealership’s consumers to post reviews online is to ensure that the dealership can be found on several review sites. By keeping your dealership’s information up to date on review sites you allow consumers several opportunities, across multiple sites, to leave reviews about your dealership. This makes it easy for consumers to leave reviews because there are several sites where reviews can be left.
If your dealership can be found on several review sites then there are more opportunities for consumers to leave reviews and recommendations. This also means you will be able to reach out to more potential consumers who are using review sites to research your dealership. By having your dealership maintain a presence on several review sites you are encouraging consumers to leave reviews on those sites. Because the consumer was likely to have found your dealership on one of those sites, they will be more likely to leave a review reflecting their experience.
Create a Form Where Consumers can Post Reviews Directly to your Website
Another way to encourage consumers to post reviews about your dealership online is to create a place on your dealership’s website where reviews can be created. One way to do this would be to create a separate webpage where consumers can fill out a form and submit reviews that can be posted on the dealership site. If you create a webpage where reviews can be submitted throughout your website make sure to link to it throughout your entire website. Consumers should be able to find these internal links easily so they can be taken directly to the review submission page. You should also email the link to all of your consumers that have purchased something from your dealership. By emailing the review submission site as a follow up to consumers, you can convey to them that you care about their opinion, and thus encourage them to write a positive review.
Encouraging consumers to leave reviews on your site gives you an opportunity to reflect on the positive things your consumers say about your dealership, while improving upon negative reviews that you may receive. By creating a place on your dealership’s website where consumers can submit reviews directly to you, you encourage your consumers to leave reviews by creating an easy to find, and simple to use place where reviews can be submitted. And by linking to the page throughout your website you can lead consumers on your website to submitting reviews no matter where they are on your website.
Incentivize Online Reviews
Creating incentives for consumers to post reviews of your dealership online will spur growth of your reviews online. In order to do this you must create some sort of deal to encourage users to post reviews online. A simple way to do this is to offer deals to your dealership’s parts or service center, or vehicle sales department. By incentivizing reviews you give your consumers motivation to post reviews online.
Incentivizing online reviews is a good way to start the growth of your reviews online. By incentivizing consumers to post reviews online you can start the ball rolling.
Encouraging online reviews will only help your dealership’s business. Considering that more and more people read online reviews before even entering a dealership, you cannot afford to not encourage your consumers to post reviews online. These reviews will increase your presence online and will eventually lead more consumers to your dealership.
San Antonio Buick GMC dealers specialize in new and used Buick & GMC cars, trucks and sport-utility vehicles; we want to make sure you get the very best deal. We have a strong and committed sales staff with many years of experience satisfying our customers’ needs. If you are searching for auto dealers in San Antonio using keywords Buick Dealer San Antonio or San Antonio GMC, come visit our showroom today!
Processing your request, Please wait....
