Part and parcel of the critical marketing and revenue growth tool of “word of mouth” is the role of the mainstream or blogosphere in spreading a negative or positive buzz.

In the case of GSP RushFit Program, the media has been almost in lock-step with the user reviews of the work out program. This has proven to provide a one-two punch of unbeatable proportions. This has brought GSP RushFit Program to the forefront of home workout programs in less than two years on the market. Although, numbers are hard to pinpoint, many industry analysts list it as one of the top 5 growth products in the niche.  The level of growth is comparable with patterns exhibited by the famous P90X workout which shot to superstardom in the mid-2000s.

GSP RushFit Program in a nutshell is a total body workout that uses free weights but in an endurance and interval training concept. The idea is to force your body into effective fat burning, sculpting and strength training modes in less time. So instead of taking 13 weeks to get the results that we all love from P90X, this regimen tries to create these results in just 8 (and with less workout time each day).  Think in your mind of a boot camp with a high degree of challenge at every turn and very little down time.  Users immediately began reporting great results on a widespread level.

The media reviews have been as consistently good. Generally with home workout programs there is divergence between the users and the media in a couple areas. First, the media looks at the science with greater skepticism. Also the more professional reviewers give deeper consideration to whether or not the program has sustainable usability long-term.  What media reviewers were saying about RushFit was that the complexity and difficulty of the moves spread throughout the 7 workouts aided itself to sustainable use. In other words, there is so much to conquer and adapt to, that you will hardly worry about mastering it or getting bored.

The media reviews were also excited about the time frames that RushFit creates body change and results. 8 weeks is not significant in the grand scheme of life. People are more apt to take on a challenge when there are exciting visual results a mere two months away. Beyond that, the professional instruction and approach of MMA Trainer Erik Owings has also gained widespread acclaim. It is no small thing to have a basically unknown trainer achieve notoriety similar to the superstar athlete in the program.

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