Master Kong using mineral water profiteering – Master Kong, mineral water – Food
Recent media reports, the Master Kong Some minerals, aquatic products have to admit that made by the water purification. Now look at "some" is obviously a diplomatic term, domestic production has been reported to the various Master Kong the same base charge with city tap water bottles.
Drinking two years ago when I first felt when Master Kong mineral water tastes bad, and tap water at home is no different. Master Kong brand strength study was also not envisaged was actually from the water. Master Kong is no longer drink from it, and often see students drinking Master Kang also warned them not to drink, because I saw the site as a place of Hebei, where local water is not good. Now it seems I'm far-sighted.
Confusion mineral water Mineral water was first Coca-Cola With "Heaven and Earth," released in the form of mineral water, I am the first author in the media reported the matter. I remember it was in 2000, is written in the Chinese business newspaper called "heaven and earth to water down to freezing point," the article was a good influence. The article on the various water concepts have a clear division, in which mineral water is magnesium (Mg + +), potassium (K +), sodium (Na +), sulfate (SO4 -), chloride (CL-) and other minerals concentrate the main agent, together with pure water out of a man-made artificial allocation of mineral water with natural mineral water is different. The main agent is the United States by the Tianjin joint venture Beverages Limited offer, the company also major beverage manufacturers to provide such domestic mineral concentrate.
With competitive play, drinks are slowly lukewarm water.
And Master Kong, "mineral water" directly select the city water filtration system to filter tap water into the bottle filling neither fish nor fowl, and apparently it is not pure water, and it does not then add the necessary minerals concentrate, because the water filter system can only remove impurities such as water, tap water also has considerable mineral. Master Kong
it as "mineral water" is clearly posing a.
Master Kong mineral water production Truth suspected illegal
Popular Master Kong Chinese mainland market, mineral water, in accordance with the existing legal framework, fear is difficult to avoid the embarrassing situation of law, one because the product does not meet the "soft drink category" in the bottle Drinking water Requirements, but has been "water" in the form of production, is suspected of the illegal production; 2 because the product line "soft drink category," the "other small beverage" A definition section, has been the name of water on sale, in violation of "food labeling regulations" in "When the name of the relevant requirements of food found to be named in accordance with the provisions of" requirement. In addition, it is worth mentioning that, Master mineral water is only produced in China.
2002, the farmer provoked spring "water species concept" of the war, he detonated the industry saliva war also changed the concept of consumer spending. A few years ago selling pure water because of the lack of minerals and water quality defects such as acidic, constantly criticized by the people, shrinking market share.
Order to meet the health needs of people's drinking water, mineral water, Master Kong to seize the opportunity to add minerals with water, "healthier" product positioning and advertising appeals, once occupied the pure water of a large country, started into the public view.
From the beginning, Master mineral water named it caused strong resentment among many mineral water manufacturers. Mineral water from 20 large-scale introduction of the World 80 years since China's market, established in the minds of Chinese consumers higher quality positioning. As drinking water, mineral water category is worth more than their tap water and subsequently the purified water. Therefore, the mineral water factory that the naming of mineral water, with tamper with the concept, set to steal the health of mineral water over the years, the natural image of the horse.
Mineral water business dissatisfaction and complaints, of course, includes their "selfish" because the mineral water mineral water to seize market share.
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