Desai, Sichuan: business growth as from the beginning to seize the opportunity –
Business growth to seize the opportunity when starting from
? Reform and opening up the story 30 years a large inventory of enterprise development in Sichuan Desai
About people: Sun Jian, general manager of Sichuan Desai Electronic Technology Co., Ltd.
Corporate philosophy: People-oriented to customer needs as the center, the quality of survival of the business philosophy for our customers. To be a socially responsible company.
30 years ago, China established the idea of reform and opening up, making waves this is no longer calm. Three decades, the number of enterprises in the tide of economic ups and downs, had a very temporary wind also need to have disappeared, perhaps because it was unknown to seize the opportunity to ride the wave of the market. In the broadcasting industry, there is such a company because "the leaders" really have to understand that reform and opening their own businesses, "Insight into Opportunities", and gradually come to the fore, it is the Sichuan Desai … …
Spotted the market turning point, at every step
Three decades broadcasting industry has undergone enormous changes in change. "Thirty years ago, when black and white TV are very few technical people will be able to see the two channels, one central TV station One is Sichuan Television. "Sun Jian said with emotion rather," their TV mounted on a wooden shell is very great, and the first time I saw color TV television station in the province, is imported from Japan, and was very surprised. Compared to now, between the buildings have TV, color TV are eliminated, the word has seven 80 for each TV channel. And Satellite Communication, they can watch TV anywhere you. "
Indeed, the situation from the broadcasting industry is now not only production, but also the core research and development. Industry, all imported from the very beginning, to import components, their assembly and development as their core R & D, all homemade, according to Chinese characteristics into the final design stage. The radio and television programming market, only one channel from the original, and now has several municipal self-management channel.
Of course, the most important technology. Take Cable television For the beginning is the directional antenna, developed to power the antenna, to the advent of satellite communications, the emergence of cable television. From the frequency allocation to the power allocation, the formation of the embryonic form of cable. Common antenna to cable from the process, Sichuan Desai, the first step in the formation of market opportunities there. Desai mainly due before the establishment of scientific and technological personnel in the modulation frequency has the core technology, Sun Jian then to lead the preparation brewing company in 1993 and officially registered in 1994. At that time, modem are imported, would seize this market opportunity Desai, products sold in the 10 years, and gradually established their position in the market.
Positioning five changes, and actively explore
With Radio and Television Market Analog to digital transformation of enterprises on the road in the Sun Jian has started a new round of development, that is to seize Digital This new opportunity. Desai, staff from the decision-making to unite, started from the 2003 digital TV, constantly developing new products, scrambling code and so doing, the independent innovation while continually follow the market development. After all personnel to work together, from 03 to 05 Year successful transformation, economic social benefits to a new level.
"No transformation without innovation and enterprise, will be eliminated by history." To this end, Desai introduced in the enterprise to adapt to market development, "five changes": analog to digital transition, a single technical change to the complete program, radio and television Technical changes to communications technology, manufacturing enterprises to transform scientific and technological enterprises, the single market to the global market changes. The market is testing the right business decision whether or not the only benchmark. Desai development all the way from the view, with Sun Jian's own words is: "the company go ahead and get a little more than peer performance."
2008 year is more difficult year, the most growth in Sichuan enterprises feel particularly deep, flood earthquake, and so have an impact on them. Desai companies or on their own, but technology and market advantages have further developed. From Sun Jian's about, the difficult experience, "seize the opportunity," the idea has been deeply rooted in the hearts of people Desai. For manufacturers, the national policy is evolving, growing market opportunities. An enterprise to survive, must be technological innovation and application of innovation. Turning to the future development of
Desai, Sun Jian feel moved to say: "seize every opportunity to strengthen their own businesses as a basis for technology to lead the broadcast industry, contribute to the development." I believe with this a concept of support, Desai broadcasting and communications in the future market development and application of better. The next three years, China Radio and Television will become more powerful.
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