COMELY lighting shine – New Terri lighting, Guzhen Lighting – Lighting Industry
– New Revelation Terri adverse economic take-off
Reporter recently learned that the king of modern lighting?? New Terri after 1 year of deliberation and planning, officially released the "shadow artist" as a new brand positioning, marking the adoption of the new Terri and Shenzhen Results into a strategic Cooperation Partners, the new Terri by production enterprises to market-oriented brand marketing, the process of enterprise restructuring has taken the most solid step, but also means that the new Terri's new brand strategy has been to promote and expand access to formal stage.
COMELY inception back in 1996, adhering to the "so perfect, prowess," the enterprise spirit of "doing lighting sector, Sony" as the vision for the development of enterprises in the field of modern lighting the way through the clutter and keep open Xinjiang expand territories, and become the industry profile of the beach-goers. New Terri's every move, as if the industry benchmark, pulling the industry forward:
2003 COMELY fought in the domestic market by exports, with top international brands over the years accumulated R & D cooperation in the manufacture of technical advantage, leading the trend of China's modern lighting, to provide Chinese consumers with modern European fashion synchronization lighting products;
2004 COMELY created "four unity" franchise operating system, franchise business model will be introduced to China lighting industry, creating industry precedent;
2007 COMELY built in Zhongshan Torch Hi-tech Development Zone, China's largest hardware and software environment, one of the best lighting manufacturing base;
2008 COMELY brand marketing consultant and Shenzhen agencies to adopt, implement "1 + X wealth fusion program", beginning the strategic transformation of the curtain.
The development of high-profile Ruoshi search
2007, the growing popularity of the Chinese lighting market by groups of young domestic consumption, increasing consumption levels soaring excitement, sales up nearly 30% growth in 2006, modern lighting to provide a broad space for development. This year, the lighting brand predators are assigned to this piece of cake in a greater share, have increased investment. Huayi, win the ball, Kaiyuan and other local leading enterprises in Zhongshan has settled with the interests of industrial parks.
However, the major companies continue to expand in size, to seize the market, the lighting industry itself more and more obvious problems. On the one hand, a relatively narrow business of modern lighting product positioning greatly influenced by the tastes of consumers, the tide changed once the home decoration and modern lighting companies often can not adjust in time which led to inventory backlog; the other hand, day lighting industry business model can qualitative convergence. "Branding", "franchises mode", "channel theory" and "operations center on the" other trick is a lot of lighting companies are following suit. With the majority of enterprises lack R & D, product counterfeiting has become a trend, lighting market price competition. These have greatly eroded the profits of the enterprise space.
Not only that, since 2007, international and domestic economic situation were significant deterioration of the lighting industry, causing a greater impact. On the international front, oil on behalf of the international raw material prices rose sharply, triggering global inflation, coupled with the global economic engine?? The U.S. subprime mortgage crisis, a serious drag on global economic growth, resulting in decreased export of China's lighting ; the domestic front, starting from 2007 the agricultural price inflation to the 2008 snowstorm, earthquake and the domestic real estate market has been shrinking, a severe blow to the domestic home improvement market, consumer confidence, affect the home improvement market; plus Lighting Company internal prices of raw materials and labor for wages increase substantially, resulting in a substantial increase in business costs. Many lighting companies in the business seem difficult.
In this grim economic situation, the lighting companies have started looking for a way out, to avoid market risks. The face of the "winter", and poorly-run lack of adequate cash flow, while small and medium enterprises may not survive, while those financial strength, management practices of large enterprises, is the low cost market expansion appreciation. According to expert analysis, experience in the lighting industry in 2008 when the overall weakness of the new Terri Qin-xiu internal strength by virtue of their own over the years acquired a deep skill, not only will the economic downturn to minimize the negative impact, but also took the opportunity to occupy other business when to give up the strategic contraction of the market. New Terri's generous and great marketing, but also show Lighting travel industry's extraordinary pursuit of first-line brands. Master planning achievements
king spirit
2008 4 22, at the Shangri-La International Hotel, Zhongshan City, 1st floor conference room, from all the new franchisees who gather together to Terri, along with "shine in China" as the theme of a new peak of brand marketing Terri 2008 Forum held at the new Terri officially launched a "new dreams, new wealth" tour of a new industry began to change in the new Terri storm began. According to insiders the new Terri, this is the new Terri Marketing Forum 2008, big brand, great marketing start.
I am Mp3 Player Manufacturers writer, reports some information about rv plumbing , rohl kitchen faucets.
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