Floor Marketing Strategy highlights four major market trends – floor, marketing,
2010 already gone through more than four months, the major market opportunities for the floor mining companies have been created, almost went to say goodbye before the ultimate Marketing Strategy, the floor also how companies can find the path? In the new year, the flooring company which has emerged a new trend, China Building Materials Edit your first net in this analysis. The absence of many first-line brand
Exhibition Second and third line brand Yanyaqunfang
Journalist observed at the show, many did not attend the brand line, but compared to some other second and third tier brand, the better prepared at the show with a bright, long-Sheng floor beat the masses, closely linked to age hot topics, from "Avatar" to get the floor design inspiration, 3D is everywhere;-day exhibition on the cell floor, the black Hummer with a longer show beautiful models failed to match the product is a feeling of comfort; Simba Floor devaluation Baroque series, with its irregular shape style, highlight the show marketing theme, so that more people enjoy the art style.
Line brand for stealth, an industry analysis, in addition to the market, such as natural flooring, icon flooring, safety flooring and several other brands have believed the country's market influence, the other the second and third tier brands most of the floor living in a corner, like the majority of enterprises, particularly in the East China area, to Changzhou, Nanxun one or two small urban markets such as the base market, these regional influential brand in the local market, the marketing tactics have been used almost to the extreme, the current face bigger scale, market expansion and a series of development bottlenecks and how to shift from small regional market floor large regional and national brand is the turning point. Compared to the above first-line brand, they do not mature in the layout of the national market and resources, expected at the show more show, with exhibitions of this platform to consumers, to the international buyers to show their products and idea of promoting their own national or international development.
Closely theme of the times by low-carbon Environmental protection Strong attack
Floor each year new companies will be released in the spring, two recently concluded long, low-carbon of environmental protection is still a hot topic in question, the reporter observed the scene in the show, this year's show, no matter what type of brand they were talking to the flashed a low-carbon identity, a strong attack by this background. In the past has never zones Bamboo flooring This year, self-contained, a separate hall. And static in nature, led by the cork forest floor, also show budding, a new round of industry people to smell the wind.
This year, has been in the flooring industry in addition to development and expansion Solid Wood Flooring And composite flooring, the market potential there are two types: bamboo flooring and cork flooring, as demand increases, the floor of the 2 classes will have new development. In addition, the World of Friends, Johnson, Simba, a beautiful island and many other brands also have the introduction of fast-growing forest, make it through the Process Timber Meet the requirements of solid wood flooring, will also perform to the extreme low-carbon environment.
Baotuan unveiled a high-profile event of the homogeneous response When the product homogeneity
question after another occasion, the floor show is the 2010 Shanghai Bao Tuan many companies have emerged echelon. "E6 Museum?? Shanghai boutique floor" in full of all the venues channel flag, the entire E4 Museum is to become the "Angie Hall", "bamboo flooring Museum" synonymous. Local board business, Flooring products suffering "copy", "Zhuang Shan", when questioned, should stay away from similar businesses, to avoid product comparison. Contrary to common sense Baotuan, Chinese and cluster effect of the enterprise? Or on the product's full confidence?
At Pan American Museum E6 floor price of 9999 yuan to a? The high price floor, so many exhibitors remember the floor of this Shanghai company. Lobular Rosewood, South Africa, agate, 24K gold, raw materials derived proud to corporate homogenization of the first challenge facing the face of regional enterprises. Told reporters in a trade, at the same venue in the show, attract more customers interested in this category, but the company must also display their own while in Baotuan highlights, but not group yourself with.
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