The mentality of trying to hide something
7, overnight, Liu Xiang, fall in the first column, followed by leg dance through the entire process, missed the cut news dissemination, analysis, and emotion. Its main sponsor Nike the Sina Officer micro events to update the micro-text within one minutes later “Who dares to start all over again in his prime, even if the physical pain, heart unwilling to 1.3 billion people with one foot to accompany you to skip to the end of allotment exquisite pictures copy and live out your greatness “: Who dares all dignity, who would start all over again in his prime, even if it will be nothing, who would dare to make their fortune, who would go down, the great dare. Forwards 103,600 times in three hours, reviews 17 000 times, mostly sympathizers.
Unfortunately for the athlete Liu Xiang at the same time, many people turn our gaze to the Nike company to respond quickly and mature plans. Rapid response to sponsor public relations goods declared, causing a variety of speculation: praise Nike Lightspeed marketers have the admire their plans, professional operation; excessive consumption of the commercialization of Liu Xiang On the scene of their repeated four years ago surprised, it was Therefore scolding Liu Xiang or sporting mechanism; many sponsors will be immediately replaced by lindane Liu said spread like wildfire and so on. In any event, the Nike brand marketing of fast and prepare for the worst, best and the whole preparation is worth learning.
Seems to spend more money, but in fact save money, it seems not necessary, but in fact essential. This is the top sporting goods companies plan ahead and the range of children. Before the event, to do almost all the possible states of the plan, each version as the ultimate program to prepare the worst fall again, to win the second / three medals but the struggle to the last, they may have have. Four or five versions, almost could be put into a program three times the planning and production, most companies because the Landai, arrogant, negligence or cost savings, or only one version, or to make a formal an alternate – lost improvise put on the line, or after the emergency working towards one.
Nike’s idea, no matter spokesperson Results, in particular, is such a legendary figure in Liu Xiang, a corresponding plan of excellence, unambiguously affirmed, while from the point of view of human nature, sport. With a “great”, and “dared” to connect such a positive and abstract quality of the vocabulary, and ordinary people – generally people will lose, the taking part, there will be a lot of disappointments. Attaches great importance to social marketing, Nike bright spot. World martial arts, speed defines the winner, “the truth, Nike used with surprising facility, and is particularly suitable for the dissemination and discussion of the current era of microblogging. Friends broke the news called the nearly 60 public relations staff of the four advertising companies stationed around the clock Sina and ready to deal with, communicate with all kinds of information – temporarily unable to confirm the exact number, but the degree of attention and the actual efficiency can be corroborated.
Lenovo four years ago, Liu Xiang Beijing Olympic Games after the game, many partners have savings or hesitation, Nike is one of the few behind one of his vendors, released a sensational advertising “love game love spell on all the dignity of love to win another one back. love to pay all the love of glory, love frustration. love sports, even if it hurt your heart. “This Nike public relations, and spokesperson for one of Liu Xiang seemed to people the sword one”. Its long-term public relations strategy and a comprehensive public relations plans and rapid response mechanisms, multi-channel marketing coverage to all Chinese enterprises, especially the retail sector to learn.
A little review. The mentality of trying to hide something, and turned a deaf ear to the Corporate Communications and negative treatment is very common. I write two hundred comments, there are two reports were thousands of department stores and other enterprises to put pressure on the station side removed. In addition, bear bile “case Guizhen Church also questioned whether the media patriotic; the rink wounding of Hangzhou.MIXC, lift folders person, catering Food Safety frequent, did not take responsibility; LV Supor, Hangzhou Telecom Caine is not introspection ; Taobao anti-corruption, public relations is too active …
In contrast, more visible, real public relations nike free run 3, should be open to integration, the positive attitude of consumers, rather than trying to be clever, telling their own stories or to win over the media. Originally, Liu Xiang London stadium is the front line, Nike in the Chinese market is the rear. Public relations strategy and strain due to the actual fighting after the team quickly changed to the front of the nike free run 2 marketing to embrace humanity, consumer feelings, to face the accidents and failures, encourages sport.
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