NIKE has been interested in the sponsorship of major sporting events
No competitor Adidas TOP sponsor of the battle to win sports brand NIKE, embarked on a Quxianjiuguo marketing road. The bridge, London Bridge, a round-arched building, drawing praise movement NIKE “great (Greatness),” the graphic. These words in the picture, there is no “Olympic”, “London” and other words, because NIKE is not the official Olympic partners or sponsors. NIKE still through the activities of the various types of marketing “edge ball”, the brand and this grand event closely linked. Olympic official capacity may not be detached magic, the official name of the high sponsorship fees in the end it is worthwhile? NIKE give Adidas another lesson.
History, NIKE has been interested in the sponsorship of major sporting events, such as the Olympics and football World Cup. In this way, NIKE hopes to overcome the main competitors – Adidas. Adidas throw tens of millions of pounds, and finally become the official worldwide sponsor of the current London Olympics. NIKE is not the official Olympic partner company, to come up with a brilliant idea: the latest TV ad, they arranged for athletes around the world called “London” the place to compete. This series of ads during the opening ceremony of the official boarded the television. Which involves locations, including East London, South Africa, Jamaica, London, London, Ohio, USA, and one called London gym.
In June of this year, NIKE, seven for the Chinese Olympic team competition equipment, including the basketball team, weightlifting team, wrestling team, track and field team, tennis team, archery team, and beach volleyball team, including seven Chinese army will wear NIKE new equipment to participate in the Olympic Games. NIKE started this series of global marketing plans for the Olympic Games, the International Olympic Committee carefully evaluated, and subsequently decided not to take legal measures for the NIKE behavior. They believe that NIKE’s marketing plan and can not be considered illegal. NIKE “sword easy road” is not foolproof. IOC legal team said that in the next has been closely monitoring NIKE have hyperactivity, immediately punished. It is reported that nine NIKE ads and posters in London has been revoked. Including NIKE invested in Oxford Circus and Piccadilly Circus billboard, and a billboard in Old Street.
Of course, like the NIKE such a smart business to more than one. Unwilling to bear the huge cost of the TOP Plan, and grasp the mass rallies similar to the Olympic Games moments, often need to take the initiative and bold imagination. In London, the Queen’s image advertising was printed in London’s famous double-decker red tourist bus in English mixed with the slogan seems to tell the world the spirit of Chinese people love the sport, regardless of national boundaries and geographical.
This summer, the new NIKE air max 2012 Sports Meeting in Shanghai fiery re-ignite! Not only all kinds of sports experience; there are characteristics of sports and cultural activities of any self-expression; more NIKE + innovative series of products to stimulate performance; the most important thing is to see hearts have long admired the God! Went to the site can enhance the interactive experience with micro-letter nike free run 2, collecting badges, playing out to compete.
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