Even this seemingly crisis of complaints
Today, every four years the Olympics has long been not only athletes struggle mere arena, intensified competition between the brands so that the business atmosphere of the sporting event and more concentrated, in addition to the official Olympic sponsor, a poorly disguised attempt the underground battle started quietly in the other products in the non-Olympic sponsors, can not violate the provisions of the Organizing Committee openly by the Olympic promotional products, many manufacturers choose Quxianjiuguo Consequently, a number of “edge ball” type of marketing tools have emerged in the The just-concluded Olympic Games, the “edge ball” marketing and what vendors have sprung up everywhere, even thunder directed at an Olympic sponsor?
July 25. Nike commercials in the global unified “Find Your Greatness (live your great)” warm-up in the social media, and then in the Olympic Games opening ceremony on the day, this TVC official visit in 25 countries around the world of television is more interesting is , Nike is still advertising the location selected in place around the world place names with the word “London” – and specifically to a few big shots, “London Hotel”, “London Square”, or in other countries London XX, ordinary young people brought together to the location of place names with the word “London” to challenge his greatness. Nike said, “great or location, not limited to the identity.
In addition, Nike also provide the game equipment for the seven Olympic team, including the basketball team, weightlifting team, wrestling team, track and field team, tennis team, archery team, and beach volleyball team, including seven Chinese army will wear Nike’s new equipment for the Olympic Games. This series of targeted marketing behavior, seems to have let the audience forget the global sponsor of the Adidas is the official Olympic Games, however, walking a fine line of Nike’s blatant, even though the outside world questioned numerous, but due to insufficient evidence, the Austrian Games or only after careful evaluation of the declaration of his innocence.
This year during the Olympic Games, domestic martial arts online human resource configurations (microblogging) “held at the Wood Wharf Square, London, a spectacular show: hundreds of people wearing uniforms from the traditional Chinese martial arts performances in the square. Caused quite a stir and crowd in the local. In the few days ago, the company also organized a volunteer team of dozens of people selected for the Chinese martial arts in the streets of London 2020 Olympic project canvassing.
It is understood that the performance in order to support the Chinese Wushu into the Olympic launched this online game called “human resource configurations” has always been claimed for the purpose of the dissemination of Chinese martial arts culture, overwhelmed by the combination of products of the spirit and the Olympic theme and election in the Olympic Games in London, focusing the attention of the world location high-profile publicity, nothing less than common sense out the card, however, mobilize China and the global Chinese support Wushu into the Olympic enthusiasm, while also focusing its attention on this the company itself, a lot of friends touched by the companies to the revitalization of the spirit of the unique cultural heritage.
The just-concluded Olympic Games closing ceremony in London seems to have become a classic exquisite super concert. The perfect combination of the world whom madness, which, popular in the world the Spice Girls and the color version and the standard Leopard, the Union Jack pattern, very London, the characteristics of the London black cab for the audience to bring wonderful performances, became the focus of audience, the closing ceremony show to a climax. London black cab has thus become a popular word of the London Olympic Games closing ceremony.
As the biggest bright spot on the current London Olympic Games closing ceremony, the Spice Girls take five London Taxi naturally has become a topic of discussion, the five British TX4 taxi due to China’s Geely Group manufacturers manganin company Holdings and China manufacturing. Geely Group, a matter of course have the privilege of high-profile debut at the Olympics, we can say is a very successful Olympic marketing edge ball.
HTC Magic Sound headset with brilliant color in the Olympic swimming events, a frequently appear in people’s sight, from Phelps to Sun Young Park Tae-hwan, invariably wearing a, though it seems a coincidence, what is What makes these Olympic stars love the headset? Some people think that the HTC magic sound headphones, designed by the invisible way to get exposure in the Olympic athletes presented. HTC this complicated and confusing, it is hard to capture evidence of walking a fine line marketing has been the complaint of its competitors in the Olympic TOP sponsor Samsung, however, even this seemingly crisis of complaints, and ultimately evolved into HTC’s second ad.
Throughout the Olympic Games, walking a fine line marketing nike free run 3, In addition to marketing means more varied than in previous years, the industry is also more abundant, including online games and other non-traditional industries are also joined, and we can foresee air max 2012, and only in such a battle of wits competitive environment in order to further promote the progress of the Olympic Games this emerging industry.
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