Top 7 Reasons on Why You Must have a Website
We can’t contest the fact that the existence of the Internet has changed our lives dramatically. It has enabled the whole world to talk to each other, share ideas and to perform business flawlessly in and each and every corner of the world, no matter where you live. From London to Moscow and from Philadelphia to Dubai, businesses and other people have greatly benefited from the internet.
Over the last few years, the parameter of success matrix for every small or large company has been changed tremendously. No matter what industry you belong to, you must own a website to survive and grow in the competitive market today. With the advent of e-commerce websites, most of the users prefer to buy online, be it a small thing as a needle or a large one as the property. Small scale vendors can now directly compete with the big brands.
Below are the top 7 reasons or say benefits why you (as a business) must have a website:
1. Reduced Advertising Cost
Advertising plays crucial role in the ultimate success of the product. You need to perform aggressive marketing to reach your targeted audience. However, the means of advertisement has been changed over years. In this modern era, which is known as e-age, people are more accessible online than offline. Thus, you no more need to invest much on traditional advertising such as giving ads in the local newspaper, magazines, sending direct emails, broadcasting on radio and television, and so on. You can simply create a website and hire an economical Internet Marketing package to sit back and count the profits! A website will put you far from the geographical restraint.
2. Put Full-stop to Print Media Advertise
Well, advertises are great when they are freshly printed from the press. But they turn out to be archaic speedily as new products and services are launched in the market. You need to keep reprinting the advertisement every time a new competitive product is introduced in the market. While in case of website, you can update the information about your products on your own, that too in a matter of minutes. If you have your own website, you can keep your niche updated about your business.
3. Become an e-Vendor
e-Vendor as the name suggests, it is a vendor on the internet. E-commerce has created a lot of buzz all across the globe. If you want to trade worldwide, you need to first create an ecommerce website. And developing an e-commerce website is no more a scary job. You can easily find good web development companies who will help you become e-Vendor. Imagine you need not to stress your head into the physical space rent or purchase, utility bills, property tax, maintenance, repair, liability and insurance. All you need to do is create an online store in a fraction of the budget of a physical outlet.
4. Round the Clock Access to Customers
Very few physical stores remain open for 24/7. But e-commerce store can remain open for its visitors 24 hours a day and all days a week. I consider it as one of the biggest advantages of having a website. You are no more restricted for sale by the different global time zones. The advancement has reached the level that you can automate everything from the selection and purchase to billing and shipment of the product. You can place photos, videos, audio clips and written description of your products on the website.
5. Enhanced Brand Image
Having a website with your own company name in its URL (for example: www.yourcompanyname.com) will isolate you from thousands of merchants who don’t own websites. A website will certify your company as a standard business on the internet. You can communicate with the customers from your professional email address (for example: info@yourcompany.com). All these things truly work to enhance your brand identity in front of customers.
6. Customer Service Reached New Heights
An FAQ (Frequently Asked Questions), comment and contact us section of the website are some great attributes of online merchandising that improve the customer service radically. Some website also offer 24/7 customer support via chat, email or phone. Your customer can reach you anytime and request any kind of assistance from you. Remember, ‘customer is king’, so better the customer satisfaction is, the higher your sales are. With website you can send feedback and survey form immediately after whosoever buy your product. This will help you know the requirements and expectations of your targeted audience.
7. Advertise for Free!
Undeniably, one of the most significant and prevailing advantage of the internet is its ability to interlink two different websites. There are so many other websites like yours that allow you to post your advertisements for free and in return you may also put their advertises on your portal for free. In case, you don’t want to publish someone’s advertisement on your website, there are so many websites that allow marketing and advertising for free. You can also place articles and blogs on leading directories. The more you advertise, the higher traffic you receive on your website.
The demand and popularity of e-commerce website has reached a level where having a website won’t be enough, you need to ensure a smashing website design. If you are a small business looking for a cutting-edge online shopping cart, you better go for web development India.
Author Bio:
Smartkathy is working as a web design consultant since last one year. She often writes about the advantages, updates, tips and technologies of website design and development. Web development India is a great option for businesses with confined budget and time. Find more blogs about web design and development at: http://www.zealousweb.net/blog/
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