Common Search Engine Optimisation (SEO) Mistakes
Today, people around the globe search the Internet for information and services. Internet has become an indispensable part of the present culture, and so has the need for Search Engine Optimization or SEO services. It is not surprising to find new websites designed and made online every day. However, just putting up a website does not accomplish the desired task. For online success, one has to go for search engine optimization services.
Search Engine Optimization is no more a term that the webmasters are not familiar with. As a matter of fact, these days, SEO has become one of the most important aspects that all the site owners include in their checklist while developing a website. Generally, when a business entrepreneur puts up a website over the Internet, he aims to grab the attention of visitors on the web. There are numerous businesses selling or promoting similar products but it is the online popularity of a website which makes the real difference and here comes the role of search engine optimization (SEO).
Search Engine Optimization, more commonly known as SEO is the process of getting your website listed at the top of search engines like Google, Yahoo and MSN. Search engine optimization also helps in improving the volume or quality of traffic to a website from search engines via “natural” search results. However, following are the SEO mistakes that web designers, web developers and web optimisers should avoid while creating an SEO friendly website:
Splash Pages: Splash page is a thing of the past, and should stay there. Not only is this bad for SEO, it’s also bad for your overall online success. Your homepage is probably your website’s highest ranking page and frequently crawled by search engine crawlers. If you use splash page as your home/landing page, your internal pages will not appear in a search engine index as they are not linked to your home page and crawlers will not get a proper path to follow them.
Flash Navigation: Many people make this mistake by using Flash in navigation. Yes, sometimes it looks good for the business but it can’t be seen by the search engines as they find links in Flash difficult to follow.
Image & Flash Content: Search engine crawlers can’t read content placed in images and flash. Don’t embed important content (such as keywords) in Flash and images.
AJAX Feature: Try to avoid AJAX feature as this is a big SEO mistake. As Ajax content is loaded dynamically, it is not spiderable or indexable by search engines. However, if you want to use AJAX in any case, try to keep navigations and main content out of AJAX feature so that they can be indexed properly by search engines.
Empty Image Alt Attribute: You should always describe your image in the alt attribute. The alt attribute is what describes your image to blind web crawlers. Search engines can’t see images, so your alt attribute is a factor in illustrating what your page is relevant for.
These things are the pillars of Search Engine Optimisation and so to your web site’s success path. To know more about search engine optimisation, please visit the site http://www.newpathweb.com.au
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