Restorative appliance export growth has been recognized four major rating agenci

Year ending short-term defensive tail first

Last December Air conditioning Industry continues to show off-season does not run short of features, monthly exports have achieved positive growth for three consecutive months;

Refrigerator Export industry to achieve positive growth again, 38.8%, thanks to the strong performance of the European market;

Washing machine Industry in December exports surge 57%, mainly Europe and the United States market demand continues to improve. Accumulated sales from January to December exports fell 3.7%, as in 2009

White The smallest decline in the export of products sub-sectors;

TV Industry is expected to increase over the year January-December has been clear.

After prior period adjustments, the plate, there is still pressure on valuation. The short-term characteristics of the overall defense once again appeared concerned about the competitiveness of outstanding recommendations, with margin of safety of the leading enterprises, such as Gree, Midea, etc.-than-expected performance of the company while there may be trading opportunities. Need after the Spring Festival changes observed uncertainties. (Capital stock)

Industry as a whole trend has not changed for the better

2010, the central document that should continue to increase at

Bringing home appliances Efforts to limit the countryside to improve household appliances, household appliances TM to expand the pilot program will further stimulate consumer appliances. Appliances to the countryside in 2009

Sell Amount less than 70 billion, has not yet reached the goal of stimulating domestic 150 000 000 000, but to a certain extent, also stimulate rural consumption. In addition, 2010 exports will be the major driving force of economic growth, household appliances export environment improves, the appliance will also be further recovery in exports.

On raw materials, the steel prices will rebound in 2010, the possibility of higher copper prices high and volatile, therefore, household appliances industry, raw material costs increased in 2010. January appliance stocks outperform weaker, and the excessive increase while ago. Appliance industry as a whole to better the situation has not changed, the maintenance of prudent investment grade recommended. (Qilu Securities)

Home appliances to the countryside increase the number of winning bid prices

2010 2 4, the Ministry of Commerce, Ministry of Finance and the Ministry of Industry jointly issued the first round of home appliances to the countryside in 2010 won the bid product, covering air conditioning, color TV, refrigerators and washing machines and other 9 kinds of products. The announcement of the bid results show that the number of firms involved in home appliances to the countryside increased. Affected by the increased limit, the tender price span increases, bringing home appliances products covering all the low-end, midrange and high end at all levels.

Overall, the recent period, domestic demand is the major appliance industry growth drivers, the Government has introduced policies to stimulate consumption to ensure steady growth in domestic demand. Home appliances to the countryside and the gradual recovery of exports constitutes a good home appliance industry, appliance industry continues to maintain "prudent Recommended" rating, optimistic about the benefits of the countryside in large home appliances business. (Galaxy Securities)

Restorative appliance export growth has been confirmed

2009 air conditioning industry, and 2008 sales flat; as limit increase, the high-end

Flat Panel TV

Will enter the home appliances to the countryside; countryside color TV, air conditioning unit prices gone up; household appliances export resumption of growth are recognized. Appliance plate by the end of 2009, the 30.27 price-earnings ratio dropped to 28.53 times the times, although the history of home appliances from the plate current price-earnings ratio is still reasonable (in April 2000 to the end of January 2010 appliance plate number of days higher than the market price-earnings ratio of total trade of 63.62 days %), but is still about 7 times higher than the market as a whole, the short term appliance plate still further cuts are likely. From the 2010 full year, growth of home appliance industry is more established industries, price-earnings ratio will be increased gradually as the performance decline. We continue to maintain the home appliance industry "buy" rating, short-term advantages of a more optimistic valuation of household refrigeration industry.

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