Expanding channels for brand development of two-strike car supplies – Automotive
Auto Accessories Manufacturers can no longer engage only channel to do wholesale, and which should go directly to the end consumer's side in order to establish their own brands. Just as a Car Supplies companies like the deep reflections. To build a strong brand car accessories, car accessories to enhance the image of the brand and service, although currently the number of automotive supplies manufacturers have realized that the time to establish their own brand, but how to establish a brand, how can we truly come to end, in particular, What is the use of the platform to more effectively establish their own brands? 2010 China (Zhengzhou) Auto Accessories Show is famous not only expand to create such a channel, but also a platform for brand building.
"Breakdown on the current automotive supplies market, can scream up the brand, you will find, in addition to Tire Products in Michelin, Goodyear, Spring Stone, Dunlop, etc. and Lubricating oil Products in Mobil, Shell, Kunlun, uniform and other brands as we all know, the other automotive products, consumers can call on the name of few. "One-stop automotive service chain Erqian home Cai Tong, general manager of the domestic automotive supplies market was talking about the status quo, he thinks the market sorely lacking at present is the" brand ", since 1982 began to work into the automotive aftermarket was rich Tong Cai experience, in his view, "A lot of car manufacturers to do is short-term supplies, Marketing Model is still 'heavy channels light brand', the main focus of corporate marketing expansion in the perfect Sell Channels, this mode allows the end consumer marketing brand for the lack of product knowledge, business is difficult to establish the brand appeal among consumers. With the rapid development of automotive products industry, automotive products manufacturers urgent need to promote their brand. "
As a quantum film distributors Wuxi Long also deeply feel the same, although the vast market in this industry, but the car is in low-end products are the main products, product quality varies greatly, the homogeneity, the absence of well-known brands and high value-added personalized products. Disorderly competition in the market need guidance, especially to the media under the guidance of authority, so that the majority of ordinary consumers a clearer understanding of automotive supplies market. "The industry really small brands, the so-called brand is the industry thinks of the brand, not the consumer in mind and has a really well-known trusted brand."
"Car from 2000 and gradually began to enter the family, but also the development of automotive products in recent years to do, so now the market is still immature. Auto supplies business little bigger and stronger, the current automotive products market in addition to tires, lubricants and other products where there are several types-known brands, the other auto supplies almost no brand enjoys popular support. "loving family seat cover and talked about the sales manager of automotive supplies market, Shuai Chen the status quo, "said our love seat cover home brand, for example, although the market has done in the Henan Province for seven years, but brand awareness is still not high, mainly the lack of the appropriate platform to help automotive products business brand. At the same time, is ringing due to the lack of brand in this market, when consumers purchase automotive supplies, relatively blindly, pay more attention to price products on the market at present a lack of brand concept car. "
Although the domestic car accessories market with the rapid development of the automotive supplies industry has been growing bigger and stronger, rising star status is to resolutely embarked on the stage of independent development, attached to vehicle by the previous event, to hold their professional show. However, domestic supplies organized by the professional show car look, but most of these exhibitions within the industry trade fair, the real absence of end-consumers group.
"Present both in the field of automotive products exhibition held in Zhengzhou, basically said that car manufacturers and supplies Proxy Or vendors of the 'match' will be, only for professional visitors, not for the end consumer, which makes the show the audience the impact was fairly small. "Cai Tong only that, car accessories manufacturers in the majority of consumers to establish their own brands, but also need to come to the end consumer side.
About next year in March 2010 organized by the leading newspaper of China (Zhengzhou) Car famous exhibition supplies, will help Dahe strong brand appeal and influence, build a stage so that the consumers to buy gifts for enterprises to promote products, expand channels to help enterprises quickly establish a brand. "Directly affect the end-consumer groups, for the automotive supply companies effort to build a balanced expansion of channels and brand-marketing platform."
Can be said that famous show a unique position, models, media resources are less than other similar event, this model for the automotive products business while expanding marketing channels to help enterprises to improve product awareness, build brands, Fair value higher.
"Within the exhibition industry, the automotive products business in the majority of consumers establish their brand image and boost its profile and not much help. The car business is responsible for ensuring supplies made famous, but often the lack of a platform can do now The mostly confined to the channel by suppliers who do store display and promotion, influence is very limited. "Wuxi Long to be held next year in March 2010 China (Zhengzhou) Car famous products have great interest in development," Dahe automotive supplies organized this exhibition, in addition to directly to industrial customers, more importantly, with the help Dahe influence in the province, so the show will attract more end-consumer groups, which both expand channels brand-show, will be a good model to help guide the healthy development of automotive products market. "
"Before the show, only exchange within the industry, no such organized as you Dahe consumer groups directly to the terminal event. I am very interested in, I think it will attract even the province, Zhengzhou of consumers. "Shuai Chen believes that such a famous show is a good opportunity to guide the automotive supplies market and branding.
For Auto Accessories manufacturers, are still rather messy in the current market when the brand is the best opportunity to do, who should seize the opportunity, who will become the winner.
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