Top marketing firm in Grand Rapids
I am very familiar with branding – my husband has a marketing firm Grand Rapids, Michigan. But long before I even met him and he started his company, I was familiar with branding/marketing. On long road trips I would scour the side of the freeway for those Golden Arches, or when growing up, I had to have Nike shoes – “Just do it mom, please! Buy them for me!” Branding is a part of all of our lives, whether we like it or not. Now that I am a mom of a toddler, I can see just how early marketing can start to impact us. One morning last week on the way to daycare, my little girl who will be two years old in October said to me, “Dinner, mommy. Chees-a-burg-as. French fries. Please,” as we drove by a McDonald’s. Unbelievable! And before you start casting all sorts of judgements about how frequently we go to McDonald’s, I assure you she hasn’t been there more than a handful of times. But what struck me the most recently was the headline about how they are trying to “brand” Mitt Romney for the upcoming elections.
The campaign aides want to overcome the public perception that Mitt Romney is stiff, aloof, and distant. To do this, they built a 2.5 million dollar Frank Lloyd Wright-inspired theatrical stage. The aspects of the stage have been designed to convey warmth and approachability. “Usually the convention is so straight and staid and symmetrical, even-Steven,” said Eddie Knasiak, one of the convention co-designers whose credits include projects for Ms. Winfrey, Martha Stewart and MTV. “We were conscious of trying to make it not seem grandiose. We wanted it to seem inclusive, warm. It’s not like anything you’ve seen at a convention before.” The six-feet-high podium and staircases that slope into the audience have the intended symbolism that Mr. Romney is open and approachable, not distant and far above others.
Grand Rapids design companies have helped local politicians do the same thing – run together using red signs with the same font, show the public we are on the same team and they should vote for all of us. These are little things that the average person doesn’t consciously think about as we drive down the street. I am not taking a stand here, I do not care who anyone votes for, but we should be made aware that politicians are branding themselves. They are using subliminal marketing techniques. Be aware of this. I wish I understood marketing before I first stepped into a Starbucks – that they could create this odd desire in me for caffeine so powerful I would be helpless against it. But hey, I guess if you are in need of re-branding yourself, contact a marketing firm Grand Rapids, Michigan and they can help you.
Promote your brands from http://deksia.com/ which is best marketing firm Grand Rapids.
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