Factors to consider while buying promotional pens
The promotional pen is a very effective and handy marketing tool. However, you need to consider a few factors while buying promotional pens to ensure they serve the purpose well.
Pens are stationary items that have been in use for decades. Right from the time these writing accessories came into existence, they have developed in leaps and bounds and today, we have a wide range of options available at our disposal. This simple accessory has today transformed into an indispensible marketing material that can drive companies towards growth and success. If you are setting up a new business and want to reach out to your target audience effectively without paying through your nose, promotional pens are the accessories that you should consider opting for. However, choosing the right type of promotional pen is not an easy task. There are many aspects that you need to consider before you make your choice to ensure it serves the purpose well.
The first factor to consider while buying the promotional pen is the type of pen. Based on usability, promotional pens can be classified into two categories. One is the use and throw pen and the other is the reusable pen. The use and throw pen is undoubtedly cheaper than the reusable pen, however, the effectiveness of the former is also very limited. Since the pens cannot be reused once the ink in the refill is over, it becomes useless and has to be thrown away. Therefore, the pen is effective only as long as the ink lasts. On the other hand, though you may have to pay marginally more for the reusable pens, you can be assured of complete value for money since they last for years and make it easy for your prospective customers to get in touch with you anytime, anywhere.
Another aspect to consider while buying the promotional pen is its usability. We live in an era where everybody is looking for something more in everything. Therefore, when you are buying promotional pens, it is imperative to choose them based on their functionality. These writing accessories can be used by every person, irrespective of their gender and age. However, the types of pens preferred by each age group vary. Therefore, make your choice based on the age group you are targeting. If you are planning to distribute these pens to school going children, then opting for pens that write effectively will suffice. However, if you are planning to wow the corporate audience with these pens, you have to choose multipurpose pens. For example, pens that double up as a mini flash torch, keychain, tag or lighter will be accepted and used for long by the audience under this category.
The quantity of the promotional pen is also another factor to consider. If you want a large number of people to learn about your business and products, you have to buy promotional pens in huge numbers. Before you make your purchase, you need to look out for the right stores that can provide you with this number. Though there are retail stores, you can get better deals when you shop for them online. Opt for stores that not only sell the pens, but also can get the details imprinted on it. This will assure you of better deals and higher discounts, which in turn can help you save a significant amount of money.
Shaped Pens is a one-stop shop for novelty items and Promotional Pens as gifts and promotional items. Visit our site for a Fun and Promotional Pen and personalized gifts and novelties.
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