Ideas Can Make The World A Better Place
Revolutionary thinkers and famous achievers say that it takes a small idea to change the world and make it a better place. In today’s dynamic world, this holds true. Innovation is indeed the key to success. We need ideas and out of the box thinking not only to outshine other market players but to address some of the crucial concerns of the world where we live in. In the recent time, health and the environment have been the greatest concern amidst all. The increased pace of industrialization, pollution, improper waste disposal, erratic lifestyle and food habits, stress and anxiety have given rise to bodily imbalances and unhealthy living conditions. Keeping in mind the power of ideation, brands have been making use of open innovation to resolve crucial global concerns. Know more on idea management solutions
Proteins are believed to be the building blocks of life and have a crucial role to play in alleviating numerous illness and unhealthy conditions. Hence determining its structure helps to understand the mechanisms by which ailments occur and can be healed. University of Washington, Unites States launched a crowdsourced game that welcomed everyone to help scientists fight illness by contributing success stories comprising unlocking the protein structure of an enzyme that can pave the path for an Anti-Aids drugs. The entries impressed the University researchers so much that they included selected players as co-authors a study titled “Crystal structure of a monomeric retroviral protease solved by protein folding game players” that featured in the journal “Nature”.
In the recent past, crowdsourcing has become one of the major ways for idea generation. The process is simple, where a company or an institution keeps an agenda open to the public and encourages them to contribute their thoughts and viewpoints. The reason behind this is that most companies have realized that successful ideas are not just restricted to the intelligentsia. It can be sourced from anywhere and everywhere.
Today most companies encourage us to be conscious individuals and take proactive measures to save the planet of unnecessary waste. ScrapLab, Thailand did something unique in this regard with the help of an open innovation contest. The ScrapLab Design Contest announced in 2011 was a call for sustainable and innovative designs that are made from scrap. The primary objective was recycling waste and create fresh products such as artwork and furnitures. The competition was open to all amateur as well as professional designers. When all the responses were accumulated, the company not only achieved its objective but could also educate people about the value of “waste materials”.
Thus we see that the process of idea management is evolving gradually. It no more is an “enterprise centric” procedure. Rather, it is about thinking big and extraordinary about the world, understand its issues and look for ways to creatively solve them. With the success stories going on one can say that effective idea management is soon going to become a way of corporate life.
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