Page 1 SEO Campaign Market Research Tactics Explained for Small Business Owners
Small business owners often fall into a dilemma when it comes to starting their SEO campaign from scratch. The page 1 SEO ranking is a buzzword in the search engine optimisation and marketing landscape. Entrepreneurs always aspire for the top ten positions on page one which ends in a bloodless skirmish among the entrepreneurs who try to channel sales through their websites. There are many SEO companies out there who will promise you an SEO page 1 position without even examining the available resources, the target market and hundred other crucial aspects. But is ranking top of Google that easy? It’s certainly not, but if you keep a systematic approach, it’s certainly achievable.
Which market you are targeting?
Before starting your page 1 SEO campaign, you need to select and define your target market.
Which keywords you are targeting?
This is closely colligated to the process of defining a target market. For page 1 SEO position, it is imperative that you research and find out the best keywords. There are several keyword research tools on the internet. But Google Adwords or Google Keyword Research Tool is recommended by most of the search marketing experts. Simply type in your product category (e.g. mini laptops), specify geographical location and fill in some other details and you would be provided with a list of keyword suggestions. However, it is important to choose the low competition keywords first to gradually move on to the SEO page 1 position. This is pure statistics. You need to tally between the competitiveness and daily search volume figures.
Can you mange it in-house and is it viable?
Do you have the resources (both human and financial) to run an SEO campaign? Most of the small business owners cut corners through outsourcing their online marketing campaigns to page 1 SEO companies. There are hundreds of them, though not every company is trustworthy. But that’s a different story altogether. The question is whether your budget permits you to outsource the project or not. You need to consider the recurring cost of recruiting SEO professionals who will work for you.
The best way is to outsource the project to some trustworthy company that offers affordable SEO page 1solutions. A thorough research on the internet might unveil many useful websites in this regard.
Find more on how our page 1 SEO services can leverage your sales and revenue. We offer Google Panda and Penguin compliant website optimisation services. We ensure SEO page 1 listings by using keyword research, content production, social media optimisation and link building.
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