Extensive Li-Ping Wang: Only has a brand can make people respect – extensive, Li
Started: from the "floor" to "table"
1993, the Li-Ping Wang a Renguang Bo predecessor??? Ningbo Dongfang Printing Co., Ltd. Chairman and General Manager. 3 years, the East Indian industry output value, sales, profits grew by 2.6 times, 2.7 times and 6 times the number of employees has increased from the initial 80 250 people. After extensive development into the fast lane, the current total assets of a broad range of more than 10 billion, exports growth rate stabilized at 50%.
Review of these 10 years of experience, there are two things on the Li-Ping Wang, the tooth is not memorable. In the early days, could not enter the Canton Fair broad threshold, Liping only "sly" by someone else's booth displayed a broad range of products, but only received some process cumbersome, profits and small orders.
Extensive Liping To get more of the list, Liping left holding the address of a client, the client came to stay this hotel, waited at the door 10 minutes, the door, the "gooks" to sit in Sofa The leisurely drinking coffee, while sitting on the floor Liping was buried only cost accounting, has been considered to be the order before midnight to get hands.
"Not long ago, when the man drinking coffee, 'Gringo' to extensive visit, on the broad development of the past 10 years greatly surprised, in order to strengthen the links with the broad, to accept a broad new offer. "At the time of the traders in charge of receiving extensive staff told reporters.
Business sense: the brand can make people respect
"There is a few years ago, I rushed to take part in a Frankfurt, Germany Stationery Vegas. But at the exhibition I was surprised to find that 'extensive' hard machining Album Paste the other brands just because of its price higher than the original price of 300%! "Li-Ping Wang recalls.
"To do a business product, into commodities, and if there is no brand, or brand does not ring, then, will directly affect the profits. The company would survive much smaller space." Liping its determination to find his own extensive breakthrough brand.
Recent years, extensive first spend 10 million on August 1 women's basketball title, and later became the first Olympic Games in Beijing stationery paper stationery franchise operators, and successfully obtained a well-known trademarks in China, its own brand products in exports increased from 2003, 18% to 25%.
Broad a mid-level leader told reporters: "The current broad own-brand paper stationery are already quite well-known in the United States and Europe last year, Li-Ping Wang to a subsidiary business trip, the United States, a 80 year history of the Jews who drove a private company Wong Tung & Partners aircraft to pick, hoping to buy his company extensive, but was rejected Wong Tung & Partners. "
"Now 'extensive' brand of stationery has been Liping's 'support' to become domestic, international stationery industry leader." Ministry of Light Industry, a national leader in a telephone interview from reporters commented.
Bothering: Anti-dumping and RMB appreciation On the broad direction for the better all the time, Li-Ping Wang was in 2005, had suffered two straddling the bothering??? The U.S. anti-dumping sticks and RMB appreciation.
Last year in the U.S. anti-dumping investigation of Chinese paper stationery, by the U.S. Department of Commerce announced in September of this year's final ruling finds that the margin of dumping of Chinese stationery paper increased to 76.7% to 258.21%, the total amount involved in China up to 1.3 billion U.S. dollars, stationery industry in China in recent years, the largest amount of money involved with the case. And varied are the most affected in Ningbo enterprises.
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