Prospects for domestic sales buck the trend growth of small household appliances
Concern Hardware & Electrical Industry 2008 Top Ten contest, click to enter>>>>
Hardware Network HC: Although China's household electrical appliance industry in the global financial crisis, the slowdown in overall demand, the reporter found that the small domestic appliance industry continues growth in first half of 2008 continued the trend, showing contrarian growth trend, in which big brands growth more apparent. According to industry sources, stake, small household appliances enterprises should pursue independent innovation, with more high-end products and brands to respond to changing market needs.
Prices rise slightly "My son is six years old this year, could have been drink milk every morning and evening, but now no matter what brand of milk to buy is not always feel at ease, do not drink milk, they worried about his poor nutrition, and ready to buy Soymilk their own processing of fresh milk as a substitute. "consumers, said Ms Chan.
Reporter learned that, soybean milk, juice and other small appliances prices have risen, and the sales on the rise. Dazhong Electronics store in Niujie, the reporter found, to come to consult, purchase soybean milk and juice customers not unusual. A sales staff, said: "the soybean milk is concerned, from 300 to 400 yuan for a good sale, but the most juice Zeyi multifunctional machine sells 180 to 240 yuan in sales of larger."
An appliance store sales official told reporters the financial crisis, air conditioners, washing machines, TVs and other home appliances sales affected in varying degrees, but the small household electrical appliances has achieved over 50% growth, so that they was "very unexpected."
"Conventional small appliances such as juicer, food machine, induction cooker and so on, although the relatively high ratio of price adjustment, but the price of each appliance is only a few hundred dollars, it rose also tens of dollars. And large appliances with than, conventional small home appliances prices, consumers seem not to care. "the official said.
Data show that three quarters of 2008, domestic sales of small household electrical appliance enterprises have sharply increased. Supor company in 2008 1 to 9 month revenues reached 2.738 billion yuan, up 34.39%; net profit of 154 million yuan, up 47.12 percent. In addition, soybean milk as the main industry, shares of listed companies in nine yang of the third quarter of 2008 net profit of 168 million, representing a substantial increase over the same period last year, 128.47 percent.
Sales prospects Industry believes that the short term, the financial turmoil on China's home appliance industry is a "labor pains", but in the long run, global emerging market growth, "winter" after the home appliance business to enhance strength and the full launch of the Chinese domestic market , will allow home appliance industry to see the spring of hope.
Small appliances, for example, survey data related to the general European and American families of small household electrical appliances per household ownership of 37 pieces, but every family in China is only 3-4, the economically more developed cities are not over 10, The popularity of small household electrical appliances in rural markets has just begun. Therefore, the demand for China's small household appliance market space for enormous growth potential is considerable.
Present, the majority of small domestic appliances rate is still low in the market introduction phase. As the small household electrical appliances major household appliances is well below the price the buyer is less sensitive to its price, while the life cycle of small household appliances to only three to five years, faster product replacement, consumers continued to small appliances the redemption requirements.
I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as m3power , norelco razor heads.
Processing your request, Please wait....
