Proactive Solutions to Ensure Online Fraud Protection
In an era of credit card thefts, ATM thefts, identity theft, and assault on the brands of enterprises, Brand and IP intelligence protection is of utmost importance. The free exploitation of counterfeiting companies has resulted in genuine and legitimate businesses enduring tremendous losses. Loss of revenue caused by counterfeiting and gray market incursions into an enterprise’s brand status and intellectual property rights has become serious business. The advancement in technology has not spared any business from counterfeits and fraudulent activities and their operations being well organized, sometimes the original businesses barely have a chance to save their reputation and enforce stringent actions against these fraud companies.
With the Internet providing counterfeiters and gray marketers with numerous venues to sell their goods, it has become imperative for every business to implement effective measures that produce convincing and compelling results. Regardless of the type of manufacturer, a robust anti-fraud solution is necessary to protect your brand, revenues and your customers. Proactive solutions are the best way to deal with online fraud prevention. The market has a number of promising online brand protection solutions that deliver convincing results. These solutions offer advanced search technology to reach numerous global sources where traditional methods and other software solutions have failed to get any access. Addressing issues of illegal online commerce, these solutions help companies become more hands-on in reducing the impact of counterfeits on their company.
Opting for an effective anti-fraud solution that has the ability to reduce the risk of counterfeiting, diversion and other forms of intellectual property infringement can protect the immediate and long-term value of the brand. Look for SaaS-based software’s that have the ability to prioritize each suspect according to customer criteria, such as discount percentage, number of products, listings and sales volume. This makes it easy to identify top anti-fraud targets. By engaging investigation and enforcement procedures against these top suspects, your business can enjoy a faster and better ROI.
These online fraud protection solutions can also identify the products that are being sold unlawfully. They deploy intelligent practices to effectively identify the violators, assess the level of risks they pose, monitor their online activities continuously, provide prompt and real-time reports and execute stringent law enforcements. These solution providers also have an extensive network of investigative and enforcement partners that can prevent internet fraud. Businesses can put an end to all brand counterfeiting and fraudulent activities by investing in a proactive online fraud protection solution.
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