Shen Jian-hong: love the brand culture is the best way to enhance the purchasing
?? Visit to love Underwear Wujiang City Shen Jianhong Dealers
Headquartered in Beijing Wang Jing Science Park of love Group, in 15 years of development history, always perform "to create beauty, love of the" mission, which owns four brands: love, love beauty, LaClover, AIMERmen.
Love, adhering to the exquisite, stylish, elegant location, adhere to the customers to create beautiful and stylish design, the pursuit of oriental elements and international fashion organic integration of efforts to establish a Chinese-style high-end international brand image; LACLOVER is luxurious, sexy, distinctive, will be derived from the Italian design style into each piece of which, the Clover Lucky lingering in every successful woman's side; love beautiful young women is a highly concerned about the way of life fashion brand, brand positioning?? given the vitality of mind, stands for "fashion experience? fun"; AIMERmen, is dedicated to comfortable, stylish, high quality underwear, men shape the new paradigm of urban elites.
With this brand culture in support of it "love" of market development have a product like a tree.
Brand culture can not be copied
As "love," the dealer, Shen is not built into the red early, but the market really is preferential treatment for her last single store has annual sales of more than 100 million. In the "love" 2009 Dealer Conference to a close, she accepted our interview.
What to produce such a small store sales? Shen Jian Hong said: It is "love" brand culture. In her sincere attention, we can see consumers most want to see a sense of trust, love this seriously into their culture, be it the city
Market returns is not accidental. Reporter: Do you think the financial crisis, the purchasing power of the store dropped it? Nowadays what way you ready to increase purchasing power?
Shen Jian Hong: I have been thinking about this issue with consumers this time of routine sales activities often no longer sensitive, let alone "love" is usually not a discount brand, so try to do is through good brand culture be promoted to the added value of products to promote the cultural concept of the brand to consumers more than material satisfaction.
Reporter: Many brands on the market nowadays is not optimistic, as a dealer, what is your feeling?
Shen Jianhong: the brand is a very complex operation, part of a lot. As a distributor, our most important and most immediate is the face of market end-consumer, must do some good for consumers of services and meet customer needs, not only now, all we have to do is we usually need to adhere to . I would like to have this attitude, the market will give us an unexpected opportunity.
News: the most attractive brand loyal consumers what is it?
Shen Jianhong: brand culture, which can not be copied. Each brand has its own culture, only the difference between mature and immature, I am lucky, love has a very mature brand culture.
Let consumers know your "To promote a brand marketing alone is not enough, but only in pursuit of market share as the goal, certainly not conducive to the accumulation of branded content." This is love, chairman Zhang Rongming words.
Underwear privacy, so she and many Clothing With the difference, consumers need to search for soul underwear sense of security. This is the origin of quality underwear?? The most intimate fashion.
Reporter: The "love" the dealer meeting any special content? What gains do you think?
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