Appliances "exclusive price" into the department store sales have yet
"Promotion Rules" Although still in the pipeline, but obviously not shopping in Beijing plain to spend the spring Vaughan. Yesterday
(March 27, 2007) Reporter visited found that the major shopping center in Beijing during the Spring Festival to change the scene over and over discount, limited exclusive price, the Commission spokesman, at least on the reduction and other promotional moves played in the major shopping centers. Interestingly, home appliance stores in controversy, and has topped the list of complaints was the introduction of limited sales of department stores.
"Man on the cut" is righting
Discount promotions disguised as "Man on the cut" in the "Fan Quan era" are rarely used business. However, "no ticket times," Ito-Yokado stores, the Friends of the department stores, Hualian Department Store and many other "promotion of specialized households" have been righting "Man on the cut."
Yesterday, Ahn Jung-Hualian being held "at least 200 by 80 in cash," the spring promotions. This reporter saw a mall poster display, Ahn Jung-Hua Lian, Wangjing Hualian Supermarket, part of over 200 products by 80 yuan, 60 yuan, 40 yuan per Fuchengmen Hualian, Shijingshan Hualian, Guang'anmen Hualian, Huilongguan Hualian is over 100 by 40 yuan, 30 yuan, 20 per month. Later, reporters saw at Xuanwumen, Zhuangsheng Chong light department is organized for the members of "over 100 by 20 yuan in cash" activities. And including Friends of the department stores, including Ito-Yokado shopping malls, has recently launched a number of "full respect by" promotion.
Interested in "buying on the cut" promotion of Parkson official said, "Fanquan promotion" is the addition, because customers need to keep consumption constantly Fan Quan. Buy a 200 by 80 promotional activities to do subtraction, do not need a second consumer customers.
Appliances "exclusive price" into the department store
Yesterday, reporters saw at Wanda Plaza, New World Department Store opened at the beginning color rotary launched the "exclusive price" promotion. In fact, the "exclusive price" sales model is limited in disguise, Grand Pacific Department Store and other shopping centers have organized a limited promotion, and this model can found in home appliances store.
But limited marketing different from traditional, New World Department Store to participate in "exclusive price" promotion is well-known brand merchandise and more new products. The reporters found STACCATO, ANGELINFANTES, STONEFLY such as more than 380 brands have launched the "exclusive opening price" of goods, discount up to 5 fold, whereas the majority of "exclusive value" sales of goods is limited, the number from 2-80 pieces ranging. New World Department Store, director of marketing Wangren Tao Xuan Cai said, "opened exclusive price" is not a gimmick to attract the eye, in the future, exclusive price will be the usual color spin department promotions. Appliances have limited sales of complaints remains high, many consumers can not buy a limited line up day and night, home appliances, cursed business fraud, some experts suggest shopping home appliance chain in the reference model of a limited promotion, we should draw the relevant lessons learned.
Promotional yet standardized Reporter found that "buying on the cut", "exclusive value", the traders also introduced more novel promotions. Xinhua Department Store launched 500,000 yuan bonus audition voice; while still in the preparatory phase of Fashion Square, Wangfujing is selected as the spokesman of the West Entertainment star Chen Kuan-chung; the Friends of the department store, double security at shopping centers and other points to make a fuss, have launched dozens of times the integral of the activity; and all kinds of shopping for gifts are in full swing.
Although the promotion model for innovation, but the direct discount is still the business capital of the major promotions, department stores, malls Ganjiakou, Blue Island Building, Sogo department stores and other discount merchants continue to introduce new activities, and Grand Pacific Department Store, "to makeup auction a folded "campaign is run through the entire 3 months. A mall official said that, in fact, the essence of various promotional models are discounted.
But reporters found a variety of promotional activities are highlighted irregularities. Ahn Jung-Hua Lian's over 200 by 80 to 40 yuan of activities, most of the brand by the amount of the reduction was 40 yuan, while the well-known brands and new clothing will rarely participate in activities; Grand Pacific Department Store, a fold of the activities , almost looking for less than 1 pack of goods, commodities, and the discount rate is not consistent with other posters expressed.
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