Graphic Design and Where it is Commonly Used
Graphic design is a very creative process. The entire field is called Visual Communication or Communication Design. Graphic design usually includes a designer and a client who work together with producers of form, for instance programmers, printers or sign makers. They join forces to convey a particular message or messages to a targeted audience.
“Graphic design” is a term that refers to a lot of various artistic and professional disciplines which focus on visual aesthetics and communication. Words, images and symbols are some of the many methods which are utilized to produce a visual representation of ideas and messages. Graphic design usually refers to both the designing process by which the communication is created together with the products and designs which are created. A graphic designer may use typography, visual arts and page layout techniques to create the final result.
Graphic design is usually used for branding identity and logos and for publications like for instance magazines, newspapers and books, advertisements, product packaging. Packages could comprise other logos, organized text or artwork, with other design elements like for example shapes and color. In the area of graphic design, composition is amongst the most important elements, specially when making use of pre-existing materials or diverse elements.
History
The term “graphic design” was originally coined by William Addison Dwiggins in the year 1922. Graphic design activities have been around since the history of human kind: from the caves of Lascaux to Rome’s Trajan’s Column, to the dazzling neons of Ginza and the illuminated manuscripts of the Middle Ages.
because of the developments of visual communication during the 20th and 21st centuries, graphic design has seen a recent explosion. There is much overlapping and commonality in historical art to the modern advertising art and graphic design nowadays. They all share common theories, elements, principals, and languages. With advertising art, the main purpose is the sale of goods and services, whereas in graphic design it has been said “the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.”
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