Air Asia: Always Fighting Off The Competition!
The airline industry has always been a highly competitive one. Decades ago, airlines operating in certain circles almost enjoyed immunity from any other external forces. The absolute monopoly that every airline enjoyed is a thing of the past today. No territory today has an airline operating as the absolute king. Every airline faces stiff competition today, whether it is a low cost one or a premium one.
Air Asia too, has had to face stiff competition from other airlines ever since its inception. The airline in fact went on a downward spiral in its initial years due to the previous management’s inability to adapt to the changing times. Tony Fernandes however was a shrewd businessman who knew everything about creating a niche for the airline. Over the years, the competent businessman, along with an efficient management and operational force, has made sure that Air Asia is always ahead of the competition, no matter where the competition comes from.
The latest news in the tremendously competitive airline sector of the Asian continent is that a new carrier, Malindo Airways has made its entry into the market. The new airline is making waves in the market but Air Asia as usual is unaffected by all the hype that it knows is always a part of a new entry. What the highly experienced airline also knows is that it is not the entry that matters, but the ability to carry through the momentum in the later stages of operations as well.
The Chief Executive Officer of the airline, Aireen Omar, was recently interviewed and asked whether the entry of the new airline will affect its business in any way, and the CEO was more than confident about Air Asia maintaining its superiority in the Asian skies. The most effective aspects that help Air Asia maintain a strong brand image is the fact that the airline not only has a well knit operational field, but is also one of the most efficient in the world when it comes to safety records. This not only instills confidence in passengers but also brings about a boost in the confidence in operations of the airline itself.
The airline has seen many airlines enter the industry during its many years in the business and knows that it cannot do anything about rising competition. But what it has also learnt is that sticking to its own goals of customer satisfaction and efficient operations are quite enough do counter any bids in territorial and consumer pie battles. At the same time, the airline also understands that the initial entry hardly spells out anything to do with the future operations of an airline.
Air Asia, is therefore one of the most confident players in the airline sector and no competition affects it in a negative way.
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