Backlink Building using Article Marketing Strategy
In this article I will talk will how you can use different strategies to get your website higher in the search engines by getting back links to your website.
What is a backlink?
A backlink is a link that points back to your website from another website. Many times you will see blue underlined text underneath the link. That blue underlined text is called anchor text. Anchor text is the keyword that the link is actually targeting. For example, if the blue underlined text was “stop smoking”, then that link most likely will be pointing towards a stop smoking website. Since the blue underlined text of that link is “stop smoking”, the author of that website is actually trying to get ranked higher in Google for the keyword “stop smoking”. I hope that clears up what anchor text is.
How do we get backlinks?
Getting backlinks to your website can be a difficult task. One approach to gaining backlinks back to your website would be to sign up to communities and forums and start posting comments on peoples threads in hopes that maybe they will see and click your link that is in your signature of your forum profile. Many forums dislike it if you place a link in your signature and then start posting especially if you are a new member. This is not a completely effective way to get links back your website.
The second way that you might be able to get a link back to your website is by going through link exchange websites. In the last few years this has been looked down upon by many search engines. It doesn’t actually help get your website listed in search engine rankings like you would think. The problem with this is you don’t know where the person you are linking to has put their links. If a website that you are linking to is in association with so-called “bad neighborhood” websites then it could overall affect your ranking in the search engines.
The best way that you can go out and get links back to your website is through article marketing. Article marketing is much like what you’re reading right now. This article is a method of article marketing in that I give information about a niche or topic that provides value to the reader. If you look at the bottom of this article you’ll see that I have an author resource box. In the resource box is my link in this article I am targeting “article submission”.
If you go to the if you go to Google and search for “article submission” you will see that my website that the link is pointing to, “Article Marketing Robot”, is showing up on the first page. And if it isn’t then this article has just been published and I have just started this particular backlink approach for the keyword I’m targeting.
You can’t expect article marketing to work overnight. You can expect your website to show up in Google for the keyword that you’re targeting in a matter of about three months. Yes it takes time but your website is not going to go anywhere it’s not like it will leave you. So look at the long-term. Take article marketing as a valid approach for getting your website listed in the search engine rankings and enjoy the results.
Article Submission is a very effective approach to provide high quality backlinks to your website. If you don’t do it, you should try article submission because it works!
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