2009 alarm market analysis and prediction problems – Alarm products, markets – S
Alarm Products Market Analysis 1. Macroeconomic environment constraints Enterprise Developing
Currency Policy From the tight monetary tightening, tightening land through the narrow gate, producing semi-finished products, raw materials prices, energy price fluctuations, transport costs and other macro-environmental factors directly increase the production costs, appreciation of RMB will further reduce the profits of export-oriented enterprises at the same time force the industry slowdown.
2. Product Technology Levels are difficult to overcome some shortcomings
False questions: Contractors 3% -10% of the capital balance due press office at the developer, false positive problem obstructing the business a second purchase, obstruction alarm industry, large-scale applications; domestic market the demand for wireless burglar alarm products is very large, the false positive problem can not be resolved, the product can not meet market demand.
Installation, use convenient, operating complex problem: has been fortified disarm all allow users to feel a burden, to achieve Alarm Large area applications, we must solve fortification disarm only stumbling block;
Product quality problems: police strength of weak corporate performance, instability, counterfeiting, smuggling and parallel issues such as product quality is always influenced by industry;
False positives, installation complexity and product quality issues, the three mountains in the alarm industry has pressure head of 10 years, has become alarm industry "incurable."
3. Domestic burglar alarm manufacturers marketing a single model
A long time domestic burglar alarm manufacturers and distributors by the agent-based, supplemented by direct marketing model. This marketing model greatly restricts the market share of domestic manufacturers of products, because the analog era, after all, our products and there is a certain gap between foreign products, foreign agents and distributors Brand Of agents and distributors were not willing to push the main domestic products, it is difficult to make a difference. Developers and agents in the domestic product distributors evident asymmetry. Agents and distributors for many years of channel construction, so there is a relatively stable customer base, leading position. The product provider because without a stable customer base and the ability to control the market, often in the negotiations in a passive position, agents distributors hold the power to decide.
4. Products difficult to achieve scale, personalized production
Burglar Alarm products are highly technical in nature, the product type of sophisticated electronic goods, and the general consumer public goods is very different, difficult for enterprises to quickly realize the large-scale and diversified production, some small business even in the workshop-style hand-processing stage of the assembly. In addition, subject to raw material supply constraints and core chips, many enterprises have difficulties in rapid outward expansion, can only facilitate the import and distribution in the coastal zone to facilitate access to components. These factors limit the market expansion in the short term is difficult to improve the strength of industry consolidation.
5. Price level restricted the expansion of the consumer market products
According to the survey, currently on the market of products commonly used, whether single-family or network type Anti-theft alarm system The average price in 2000 yuan. High prices limit the burglar alarm products into the pace of ordinary families, has the major users of anti-theft alarm products concentrated in high-income groups and institutions.
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