How a T-Shirt Printer/ Manufacturer can set-up and Promote Business Online?
An online shopping site that allows for T-shirt personalisation needs to be marketed and promoted in specific ways. Rather than just promoting to individual customers who might be interested in purchasing singular shirts, it is a good idea to direct some marketing towards companies and groups that are more likely to order custom designed shirts in bulk quantities. Always ensure that your website is easy to navigate and understand so that buyers can find what they are looking for, if customers become confused they will quickly look elsewhere.
Following is the quick list for better business with online for T-shirt companies:
Social media is a useful marketing tool for advertising to personal and business shoppers.
Search engine optimisation is also very important; you need to be found by the people who are looking for your service in order to make sales.
Hiring a T-shirt designer to create new design concepts is necessary because not all customers who require personalised T-shirts will have the skill to create the designs themselves.
Email marketing is a great way of keeping new and existing customers up to date with what is happening on your site and informing them about products that they may be interested in.
Marketing to businesses and groups can be done via several different forms of social media. It is a good idea to create a facebook business page for your website. The best way to get other businesses to look at and like your page is to like their pages first, be active on facebook making sure to comment on and like the posts of others when appropriate this keeps your page active and also makes your business name visible to more potential customers. Occasionally sharing interesting posts made by other groups is a good idea as pages will often return the favour and therefore market you to a whole range of potential clients. A similar tactic can be employed on other networking sites such as twitter and linked in. There are a lot of social networking sites online, try to utilise as many as possible, it is important to try to connect with people via their preferred online method.
Another proven successful online marketing is email marketing. The important thing with email marketing is to be sure that you don’t send unsolicited emails, you don’t want people redirecting your emails to their junk folders where they won’t be seen. It’s a good idea to publish a newsletter and create an option on your website for existing and potential customers to subscribe to monthly newsletters via email. When writing your newsletter be sure to keep it relevant, interesting and short , if your newsletter is difficult to navigate or understand readers will quickly become disinterested.
Search engine optimisation is vital to any online business, you can either hire an expert or use your own keywords and tags. If you do decide to do this yourself, it is important to ensure that you only use relevant keywords and tags so that your site can easily be found by shoppers. If you are unsure of how to do this there is are a lot of great free sites online providing advice and resources about search engine optimisation that you can find by doing a quick google search.
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