Appliances to the countryside to move to the farmers as "God" – bringi
Great potential for development of the rural consumer market, the fundamental premise of the government and the business or peasants as a God to be truly
Before the end of in May of this year, Shandong, Sichuan and Henan provinces of farmers to buy color TV, refrigerator or freezer, three types of products such as mobile phones, will be the first to enjoy 13% of the price subsidies.
This policy is December 21 last year, the Ministry of Finance, the Ministry of Commerce in Yantai, Shandong Province, "the implementation of pilot projects will be home appliances to the countryside," announced, according to the experimental situation, this policy is expected to spread across the country.
"By the state subsidies given to farmers to purchase household appliances, or appliances in the field for the first time," the State Council Development Research Center of Market Economy Institute deputy director of the appliance industry expert Lu Renbo on "Chinese investment," said. In Lu's view, that policy has brought the two good: on the upstream production enterprises, to expand the production capacity can expand the market; on downstream farmers, is to improve the standard of living of a large farmer-friendly policy.
Serve multiple purposes "Appliances to the countryside" is not a new idea. In April 2007 the "2007 Global GOME Appliance Forum", the Assistant Minister of Commerce Huang Hai said: "The Department of Commerce continue to support and encourage home appliance enterprises to expand sales of consumer electronics products, especially in the rural markets to expand sales" .
"Prospects for the rural consumer market is huge, not only large rural population, including the benefit from these years of economic growth, the income of peasants have gone up," said Lu Renbo, and now farmers already have a cell phone, refrigerator, color TV spending power, this market has the potential capacity of consumption growth.
With the support and benefit agriculture in recent years, implementation of the policy, farmers grew rapidly in 2006, rural per capita net income grew to 3,587 yuan, more than urban residents began to spread in 1994 when the level of household appliances, buy appliances farmers a strong desire. According to the 20 provinces, 91 counties, 555 villages of the 10,000 farmers survey, color TV, refrigerators, washing machines, air conditioners, home appliances and mobile phones came in, peasants would like to purchase the forefront of consumer durables, the market potential.
Luo Qingqi, senior director of consulting
Paller that the different appliances and other consumer goods is that household appliances will also bring the second consumer, "because after he bought the electric power consumption, it is not a simple consumer goods," Law on "China Investment" told reporters.
From household appliances industrial point of view, the major domestic appliance manufacturers products for the urban market and international market design, on the one hand as inexpensive high-quality, long-standing surplus in international trade in the international market dominated by home appliances , thereby triggering a number of trade frictions and disputes; the other hand, the lack of marketable products and sales networks and channels, the rural market and more by some no-name appliances to seize counterfeit.
"Appliances to the countryside" as a means to adjust the trade structure, to some extent not only can ease the trade friction with developed countries, while avoiding a U.S. recession led to declining business benefits, while still a spread in the rural areas household appliances, to improve the living conditions of farmers, a real farmer-friendly policy. "From this point of view, is actually conducive to domestic, but also conducive to a policy of international design," said Luo Qingqi.
Present, China's economy is in transition from the low-to middle-income period. Experience from abroad, this time the popularity of consumer durables, upgrading is an important engine of economic growth. Calculated according to the State Statistical Bureau, China's rural residents to achieve 100 billion yuan each final consumption, the whole national economy will generate 235.6 billion yuan of consumer demand.
Gome survey, each appliance penetration in rural areas increased by 1 percentage point will increase more than 250 million sets (pieces) requirements. Only TV, for example, measured by per 1,000 yuan, increased by 1 percentage point increase in consumption of 2.5 billion years.
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