Advent of Innovative eCommerce Solutions
With the development of internet technology and its varied usages, eCommerce and online trade has flourished and has become the very nucleus of e-Business. Though used synonymously, eBusiness and eCommerce differ in meaning and nature. eBusiness has a broader scope as compared to eCommerce. On the other hand eCommerce comprise all the money related matters of a business such as sale and purchase of products, preparing for financial objectives, preparing business financial statements.
Over the past few decades eCommerce has grown manifold and carried immense scope of growth in future. Apart from selling authentic products and services online and offering easy and systematic online payment options, eCommerce thrives on the trust factor that an online audience gradually develops towards an online shopping site. However, in today’s competitive market scenario catering to trust alone is not enough. With changing market trends and consumer demands, eCommerce sites need to ensure maximum consumer satisfaction and other smarter and unique ways of conducting business that will keep an online shopping site in the top recall value of the consumer. Therefore, online trade websites today need innovative eCommerce solutions that would help them to attain this objective.
Today leading solution providers of product lifecycle management have introduced advanced eCommerce solutions. The expertise for this solution has been gathered by working eminent market players and training their software engineers on how to develop and assist in innovative retail products. Their focus areas include the following:
· Online, social and mobile commerce
· Web portals for specialized services
· Interactive advertising
Furthermore, the advanced eCommerce solution offers a wide range of services and benefits, such as:
· Provides online storefronts, catalogs and shopping carts
· There is a web-based product monitoring for managing coupon codes, inventory, and gift certificates
· Offers point of sales (POS) and payment processing solutions
· There are separate web portals for travel, ticketing and event management
· Offers online auction engines that are based on open source libraries
· The websites optimized for the user content generation
· Provides location-based shopping services for mobile phones
· Offers a robust, scalable environment for digital content delivery
eCommerce today occupies a broader dimension than mere B2C and B2B shopping portals. Furthermore, with the mass adoption of social media networking the conventional online model has transformed into one that involves proactive customer participation in the selling and marketing of goods. Simultaneously the development and success of mobile application development technologies today has given the retail sector a new channel by allowing the consumers to directly shop from their mobiles.
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