The development of Sunspel men’s trousers
When most people consider the full range of British clothing available from Sunspel (http://www.sunspel.com), they are likely to think of items such as T-shirts, polo shirts and boxer shorts which the brand has played a key historical role in developing. The relationship in the popular imagination between the label and its trousers, however, remains a little more indirect, thanks to a certain iconic TV advert from 1985.
That TV advert was the Levi’s launderette advert, in which Nick Kamen strode in and stripped off his jeans in the presence of an admiring audience to reveal a pair of Sunspel boxer shorts. Not only did this propel the popularity of Sunspel to previously unknown heights, but it also began a relationship between the firm established in 1860s Nottingham and San Francisco-based Levi’s, one of the best-known international denim brands.
It is to pay tribute to that relationship that the current Sunspel selection of quality clothing includes a remake of the original 1947 501 Levi’s jean, which is possibly the most celebrated in modern times. Sporting the familiar classic and timeless shape, this jean is cut from selvedge denim, has a straight leg fit and even features the original version’s iconic back leather patch. With its five button fastening, five pockets, belt loops and choice of two leg lengths, the jean is a fitting commemoration of an era.
However, Sunspel also offers a more extensive trousers range within its broader selection of British menswear, informed by its usual commitment to the most wearable fabrics, traditional style and everyday luxury. Indeed, the label drew inspiration from its own archive of military and workwear pieces in its creation of its current traditional cotton drill chinos, which are presently available in navy and stone.
A sign of the brand’s relentless style and fabric innovation is the continual updating of its range of quality mens clothing, with the newcomers in Spring/Summer 2012 including an upgrade on the firm’s classic chino, the chino short. Made from hardwearing cotton drill that combines softness and comfort, these chino shorts are a good match to a cotton shirt and a pair of deck shoes for a spot of al fresco dining. The straight leg makes such shorts suitable for both smart and casual occasions, with other features including a zip fly and button fastening and two side and back pockets.
Sunspel has also been busy in updating its trousers range for the most recent Autumn/Winter season, however, namely with the new ‘improved fit’ chino. This item of luxury clothing shares with the chino short the same high quality cotton drill, giving nothing away in wearability to the brand’s classic chino. With a lowered waistband and slim leg ensuring a more casual fit and a small coin pocket and two side and back pockets also included for practicality, the enhanced chino from Sunspel (http://www.sunspel.com) makes for a fine addition to any man’s wardrobe basics.
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