Shenzhen, home appliance chain stores started taking new battle going on – appli
20 new stores during the year will also
Shenzhen appliance retail market is extremely competitive at present, in addition to ports of the local community for many years the home appliance giant, paraelectric, Ming-up, the national home appliance chain predators
States United States , Suning, Yongle has full beach landing in Shenzhen, the recent fashion in Dongguan will chain extend into electrical Shenzhen. In this one there is a special identity, strength, known as China's home appliance
Retail First team, "team" in a good home easily in the end of 2004, lightning visit Shenzhen. However, easy good house, and the United States, Suning, Yongle other than the country's largest home appliance chain difference is that it will hesitate to its national headquarters located in Shenzhen.
Hero will be staged seven giant Pengcheng, a price war among the various talent war, resource war, shop wars, advertising campaigns … … played exhilaration. Not long ago, various channels to get an interview unexpected message: Shenzhen appliance stores this year in the existing scale, but also added more than 20.
Easy to good home: come from behind, a few years head office in Shenzhen will reach 10
04 years, easy to good home first in the country store in Shenzhen Huaqiang North business district high cost of land surface, just five months after its Huaqiang shop, shop, Nanshan, Baoan stores, shops and three other open area, Dongguan are over 6000 square meters of large stores in turn Kaimennake, together with the southern oil shop opened this week, five large stores where they stand. Into the circulation for a new commercial enterprise, easily good family started taking speed is surprising.
Learned that a good home will be easy to Shenzhen as the center of the country under the plan, the end of this year, easy to good home only a few stores in Shenzhen region should reach more than 10 scale, while in Guangzhou, Foshan, Zhuhai and other new markets The shop, are under intense preparation.
Easy good When asked why such a rapid pace at home, the former leader of China's home appliance industry, Gome on the 3rd person the original and current home appliance chain easily good Ju Ho, general manager, said:
"After four years of development, the Chinese home appliance chain has developed a basic model, which is easy to provide a good home for the development of successful experience, but also to avoid repeating the mistakes of other household electrical appliance enterprises. Plus it easy to good home China Building Materials Group of the tree back, it was first set up directly across from GOME, Suning and other long-term process of primitive accumulation of capital into high-speed 'breeding' stage. Shenzhen is home to easy to good home, so we will do our best to secure market share. "
Suning: The average monthly Meng Tian, Shenzhen, expanding the territory of a new store
2004 7, Suning successfully listed on the Shenzhen Stock Exchange. Since then, has been known to sound Suning's expansion in Shenzhen began a fast track. According to Tao Jinghai, general manager of Suning Appliance Shenzhen Branch introduced Suning has in Shenzhen Huaqiang shop, Nanshan shop, East stores, Phuket shop, Longgang shop five large stores, Baoan shop will be added this month, the two southern oil shop large stores.
Tao Jinghai said, because the home appliance chain has been highly recognized manufacturers and consumers, in a mature market, the basis of sound, two, three market starts to become inevitable. It is reported that 2005 is Suning's "Open a year," Su Ning start from April opened a new store at least a month to the end of this year's head office in Shenzhen, the number of Suning is expected to exceed 12 months.
States United States: battles Huaqiang North, during the year 78 new stores opening sequence
Recently, the National Computer Centre, Epworth United States and settled in the news is confirmed, reporters see Shennan Road, Hing Wah Hotel located next to the Epworth Computer City to the third floor is intense decoration, it is estimated the industry is not far away.
Wu Bo, General Manager of Shenzhen Gome said in the interview, Huaqiang North appliances as the most important business district of Shenzhen, it has the country's overall strategy of the United States in Shenzhen has extraordinary significance. GOME, Huaqiang North Road Huaqiang a shop in the first, since opening has firmly established itself; Epworth shop at the end, Huaqiang North Road, 1 1, echoes; believe that with the Epworth store opening, Huaqiang GOME strategy will be fully started.
According to Wu Bo disclosed that the United States currently has the East Gate in Shenzhen, Longgang, Huang Gang, Baoan, southern new, Huaqiang North, Nanshan, Chung-eight stores by year-end is also preparing to open seven to eight new stores, then the total will reach 16 stores.
Conservative estimate, Shenzhen, home appliances will add 20 stores this year
The paraelectric, Yongle, Ming-up, fashion, etc. in Shenzhen this year to have their own expansion plans.
's Rough statistics, Shenzhen, home appliances will add 20 stores this year. Market still has so much capacity? According to statistics, through the Gome and Suning in Shenzhen, after several rounds of extrusion, currently in Shenzhen customs, the customs outside the left 6, 70 franchised small appliance stores. According to Konka,
Skyworth , Side too Head of the region such as Shenzhen, said their sales in big chain stores with a small proportion is 55:45, small stores still occupy almost half of Shenzhen, home appliance retailers. That said, those small appliances
Dealers The competitive disadvantage is still evident in terms of purchase cost, the number and type of sample, the ability to provide services to customers or manufacturers to the promotional support, it is difficult to contend with professional chain.
In addition, the traditional home appliance retail business compared to a more preferred customers professional home appliance chain, mainly by its extensive product and brand choice model surface, low prices and home appliance supermarkets attracted a unique shopping environment. Jiazhi the chain stores over the weekend at a fixed price promotions, the consumer's mind constantly reinforce the impression of low prices, so large channels, a large chain is the future trend of development of Shenzhen, home appliances, and numerous opportunities.
As the market in Shenzhen has no home appliance chain could eventually dominate the world, so that the home appliance chain enterprises is still in the race shop to occupy the site of the stage.
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