Adidas Group has Provided Top-Ranking Products for Over 80 Years
Adidas Group’s financial directive goal in the whole year of 2012 has been increased.
According to the constant exchange rate to calculate, in the first quarter of 2012, Adidas Group’s sales income in all regions realized increase. The income in Western Europe area was increased 7%, and this is mainly the promotional results of Britain, Italy, Poland, Spain and Germany’s sales income growth. The sales income in European emerging market was increased 15% due to the group’s realization of double-digit growth in most markets of this area. Adidas Group’s sales income was grown 11% in North America owing to the sales income’s remarkable increase in the U.S. Owing to Japan and South Korean’s strong drive of double-digit growth, the group’s sales income was increased 26% in other Asian markets. In Latin America, the sales revenue was increased 14% and the group achieved double-digit increase in a large proportion of primary markets in this region. On the basis of the computation of Euros, the currency conversion effect has produced affirmative impact to the statistics of sales revenue in most areas.
The group’s outstanding performance in the beginning of 2012 has laid the foundation for Adidas to harvest a good financial performance year. The present management layer has predicted that according to the constant exchange rate to calculate, Adidas group’s sales income will be increased by a speed close to 10%. Although the uncertainty of global economic outlook and consumption expenditure is pretty high, the group’s sales business development will be gained beneficial effects thanks to the group’s high exposure rate in the fast growing emerging markets as well as the further expansion of retail business. Moreover, some of the major sporting events in this year will cause active stimulating impacts for the group’s sales revenue.
It was estimated that Adidas Group’s gross margin will be achieved around 47.5% in the year of 2012. The investments in marketing aspects will be primarily expended around significant sporting events, for example, European Football Championship in the year of 2012 and 2012 London Olympic Games, whereas Adidas brand could get adequate exposure rate in these games. In addition, the group will continue to support Reebok’s growth strategy on male and female’s fitness products, and will invest to develop the group’s main markets, including North America, the Greater China Area and Russian Area. Nowadays, according to the shareholders’ net income, the group has anticipated that it will be increased ranging from 12% to 17%, being reached to the level of 750 million Euros to 785 million Euros, which is equivalent to that the earnings per share is between 3.58 Euros to 3.75 Euros.
For over 80 years, Adidas Group has provided top-ranking sneakers, sportswear, and sports accessories, being associated with the development of global sports undertakings. Nowadays, Adidas Group has become the leader in global sportswear products, which provides a wide range of products. Our tactic is pretty explicit: keep on reinforcing the trademark and products, enhancing rival advantages and financial achievement.
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