Is Google Slowly Killing SEO with the Panda and Penguin Updates?
When Google launched its new algorithm updates, known as the Panda and Penguin updates, there was a lot of disquiet among SEO companies. Many companies feared that the move by the largest search engine to launch the two updates was slowly but surely bound to kill the SEO business, which for many years has become a source of livelihood for scores of people. Whereas it is unfair to insinuate that Google is on the verge of ruining a booming global business, there are some predictions emanating from SEO experts, which aim at predicting the future of SEO.
Optimized sites will be affected drastically
This is among the predictions emanating from scores of SEO professionals and other people who are in the SEO business. Apparently, the main reason as to why Google rolled out Penguin and Panda updates is that, it was aiming at stopping spammy SEO sites which are known to manipulate pages, thus affecting general rankings. In this regard, such sites will be affected drastically following the launch of the two updates. Even though there are people who fear many SEO sites will be targeted, there are others who have welcomed the move arguing that it is the best way to usher in professionalism in SEO ranking.
Visitor engagement in SEO sites will be appreciated
Penguin and Panda have pronounced a bright future for sites which are revered for having the highest number of visitor engagement. According to Google, the higher the number of visitor engagement a site has, the more valuable it is deemed to be. In this regard, many SEO experts are predicting that, such sites will be rewarded by Google. Nevertheless, it is not yet clear on the criteria which Google shall use in order to measure the level of visitor engagement in a site. But there are sheer predictions that webmasters will be used for evaluating the customer reviews and comments on website. Therefore, all sites that emerge to have the highest visitor engagement will be rewarded significantly.
The quality of SEO content will improve significantly
Even though the launch of Panda and Penguin updates could have pronounced the end of SEO business, experts have however insisted that the launch of the two updates will improve on the quality of content than ever before. This follows the understanding that, SEO business is experiencing stiff competition, thus there is need to improve on the quality of content in order for SEO companies to secure a competitive edge. Based on the understanding that Google is the largest search engine, it is interested in high quality content which will prompt many researchers to use the search engine. In this regard, Google is on the verge of finding the best way to reward SEO sites which will have high- value content. Google has further maintained that Panda and Penguin were launched in a bid to weed out sites which contain low quality of content. Therefore, all SEO companies need to improve on the quality of their content lest they be phased out.
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