Significance Of Online Brand Protection Solutions
A brand logo or trademark can be any distinct phrase, word, picture, symbol or a combination of all that identifies and distinguishes the product of a particular organization. An organization’s brand not only comprises of its trademark, but also its product range, advertising and promotional programs, trade dress and its marketing strategy. Hence, one can call this as an intellectual property and is one of the most critical components of intangible assets that a company owns. Therefore, it is essential to secure your brand from the adverse effects of trademark/brand valuation and other forms of brand abuse.
In the recent past the predominance of the gray market has been the major cause for all the brand dilution activities. Original goods that reach the gray market have their prices altered or other changes. Hence, the final goods that reach the consumers are authentic, but may lack warranty or proper documentation and have heavy price differentiations. All these, gets translated into lack of consumer trust and satisfaction, revenue loss and a tarnished brand reputation, that brands find very difficult to recover. Therefore, companies today require effective anti-counterfeiting solutions to secure their brand.
Advanced Brand Protection Solutions
In order to aid these issues, solution providers have come up with brand protection solutions/software. This software operates from a SaaS (software-as-a-service) platform offering a dynamic day-to-day visibility into a huge selection of market intelligence data that can be utilized to recognize suspect products and companies. This visibility helps in taking proactive measures to combat counterfeiting before it impacts the company’s bottom line.
The software once installed offers end-to-end monitoring for buy/sell listings of goods, using innovative search agents that are able to track detailed market information from a wide selection of sources. This includes:
* Franchise and huge distribution websites
* B2B sites
* Trade boards
* Independent and gray market web sites
* Blogs
* B2C sites
* Auction sites
The data gathered using innovative online brand protection solutions are delivered through a web portal to the consumer directly in a complete, multi-dimensional, marker intelligence format. This in turn helps to create personalized dashboards, user formatted data export files and custom report views. All the data is available and can be used within a perceptive user interface offering the capacity to set up and manage case histories, assess evidence and understand the associations between the suspect enterprises, partners and other allied contacts.
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