How to Sell High Ticket Consulting in 5 Nifty Ways
This article contains 5 of the most effective marketing techniques that you can make use of to multiply your ticket consulting sales so, you better read on!
- Pre-qualify your prospects. The problem with some marketers these days is that they offer their products and services to all the people they meet. If you’re doing this, let me tell you that you’re wasting too much time and energy. To get the kind of response that you’re looking for, I recommend that you pre-quality your prospects first. Ensure that they’ll benefit from your offerings and that they have enough money to make a purchase. Stop barking at the wrong tree and focus on those people who’ll most likely to do business with you.
- Talk to decision-makers. If you’re targeting top-level executives, you’ll most likely to talk to gatekeepers before you can get through to your potential buyers. Don’t waste too much time on talking to gatekeepers as they cannot give you the response that you’re looking for. Learn techniques on how you can get them to get decision-makers on the phone. If you think that there’s no way that you’ll get pass them, move to the next lead. Again, save your time and energy for those people that you’ll most likely to convert to buying customers.
- Know how to communicate the features and benefits of your services. Don’t call or meet up with your prospects without knowing how to properly position your consulting services as the best solutions to their problems. What I recommend is that you list down all their amazing features and major selling points and align them to the things that your potential buyers consider most important in their lives or business. If possible, use your selling prepositions to target your prospects’ emotional hot buttons. Do this right and I am pretty sure that you’ll secure decent sales in no time.
- Be specific. Buyers only have one question in mind when someone is persuading them to make a purchase and that is “what’s in it for me?” Make sure that you communicate specific benefits so these people will get a clear picture as to how you can really help them out. Instead of telling them that you’re the key to grow their business for example, you can tell them that you have the needed skills and experience to help them grow their sales up to 15% in 6-12 months. Then, back up your claims with solid proofs.
- Instill sense of urgency. Don’t tell your prospects “think about my offer and call me anytime you want.” You need these people to swipe their credit cards as soon as possible. If you think that they’re at least 75% interested, offer them with enticing deals that they cannot resist but only for a limited period of time (within 24 hours for example).
Do you want to learn more about increasing your online sales by adding a coaching program to your existing sales funnel? If so, go here to begin learning:How to Sell High Ticket Consulting in 5 Nifty Ways