Suning Appliance Chain 600 million to build the most expensive single domestic s
Heavily invested nearly 600 million yuan, Suning Appliance building in Shanghai, China this year, "the highest cost," one store chain. Management Headquarters, CEO of Suning Shanghai Ling Guosheng, yesterday (April 26, 2007) told reporters that Ruhu 5 years later, Suning in Shanghai has established a large shop strategy away. Industry analysts, Suning This time the U.S. action was intended to triumph over the country, after the merger in Shanghai Yongle dominance.
Unit price up to 30,000 yuan
Announcement said Su Ning, the single shop is located in the Far East 1101 South Pudong Road Building, Suning will spend 582 million yuan from the Far East Building of the 1-3 options. Since the first is located in Shanghai's Pudong business district??? Yaohan the heart of business district, Suning this offer a lot of money, three floors of approximately more than 20,000 square meters, priced as high as 30,000 yuan to buy / m the highest total for the domestic single-store chain. Ling Guosheng, said the Far East Mansion shop will become a "carrier class" flagship store category from the operator to implement a larger marketing model will change, to create the industry's most upscale electronics store, "May 1" will start to build after this shop, " Opening will be elected this year when the air conditioning season is approaching. "
Suning following the 35 million yuan is sky-high price to rent the Zhongshan Park business district Wang Pu, the once heavily invested to open a large shop. Ling Guosheng said the move so that the formation of Suning in Shanghai, "Double Stars", which means the Shanghai Suning stores strategy to mature. "The next three years, Shanghai Suning will open 8-10 large flagship store, does not rule out the possibility of re-purchase." In fact, the original cost of Suning to 35 million yuan in Shanghai Zhongshan Park business district to open nearly 2 million square Changning meter shop, has attracted the outside world in an uproar. As the shop that the high cost of the industry, Suning this store will be difficult to profit, but " ." The re-acquisition of nearly 600 million yuan of the generous store, operating results again being questioned.
Yuzuo Shanghai appliance market leader
Ling Guosheng said the strategy will play a large store of "arrived in 10" effect, helping the network number is not dominant in the Su Ning, Shanghai 30 billion yuan to better capture market share in home appliances.
According to him, opened two years, Changning shop maintains a 50% annual growth rate, the current annual sales of up to 800 million yuan a single store, not only occupy a single store in Shanghai appliance retail top spot, the equivalent of 10 ordinary community store sales combined. This means, Pudong flagship store when it opened after 2 months, and now only more than 30 stores in Shanghai Suning, the equivalent of more than 50 chain stores, Suning in Shanghai that is "big shop strategic."
Industry analysis, Gome, Yongle after the merger, the number of Shanghai reached 110 stores. At the same time, only 35 store Suning, If you always rely on chain development, not only the difficulty of site selection, time cost is also high. "Great store strategy" are likely to find a shortcut to Suning, Suning in accordance with current annual sales growth of more than 50% of the speed of development, three years later, Suning expected sales of 150 million, won 50% of home appliances Shanghai market share in Shanghai "boss."
Suning A shares closed yesterday at 37 yuan, up 2.58% than the previous day.
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