HD set-top box users difficult to accept high prices of scarce hard to promote t
" HD "TV may take several years hot
From September 28, the central TV station The first program, and Beijing TV , Shanghai Oriental Satellite TV, Jiangsu TV, Hunan TV will air a high-definition, standard definition television programs. Although no charge to watch, but If you want to enjoy the "HD" audio-visual feast, you will need to re-purchase of 1,680 yuan a HD Interactive STB Because the price is too high, show rare, hard to accept many of the citizens of Nanjing, said.
Difficult to accept the public that the price is too high
Heard of HDTV programs will be broadcast free of charge, high interest many people over the weekend to go to Nanjing Broadcasting Hall of business consultation, he was "throwing" a pot of cold water. "A high-definition set-top box to 1680 yuan, is too expensive!" Moreover, the set-top box and TV is "one to one", which means that if the family has two high definition TV to see, you have to buy two set-top box.
"Three months ago my family bought a digital cable set-top box, HD set-top box if it was the original set-top box how do?" Nanjing Radio and Television Service's Advisory understand that currently there is no recovery or radio and television sector to upgrade the original digital set-top box service.
In addition, no high-definition TV at home families, also need to purchase high-definition television, we understand that the current market price of 32-inch high definition television at least 3,500 yuan. "For us ordinary families, want to see the price is too high-definition television can not stand!" Disappointed the public to Ms Lau told reporters. Scarcity of high definition viewing
hard to promote the program Addition to price constraints, the scarcity of high-definition channels and programming has become an important reason not acceptable to the public. Nanjing Radio and TV, according to customer service, currently in China to begin broadcasting high-definition Digital TV Channel has four, namely high-definition CCTV, Shanghai Media New Vision, Shenzhen Shenzhen, as the HD, Huacheng HD. In addition to CCTV to watch HD for free, the other three should be charged. Nanjing high-definition digital TV users can now only have to watch high-definition CCTV, and the upcoming launch by the end of September 5 Home Appliances TV station's HD programming, it also is a temporary charge.
HD set-top box during the Olympics last year, has been lit in the market over time, but straight Olympics after falling market outlets. "Olympics is not suitable for good after the show, like high-definition set-top box is useless as well." Said the member of the public complained. Related to this description, Jiangsu Satellite TV, Satellite TV has started on replacing high-definition technology to solve the problem, as the number of HD channels and continued to increase the popularity of high definition television is expected to realize in the next few years.
"High-definition TV market is not mature, the demand is not hot." Analysts pointed out that a complete high-definition digital TV systems including: high-definition TV source, HD set top boxes, high-definition TV and the necessary transmission network, is dispensable . To complete the high definition digital television project, but also the data from the HD Make And transmission of the synchronous development of various industrial chain. Experts also suggested that high-definition television content providers and broadcasting sector should be to reduce the charge to provide comprehensive support services to break through, so the value of digital TV platforms are fully reflected.
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