Microwave oven industry is displaying "green competition" new trend –
2007 4 29, small household electrical appliances production powerhouse Guangdong Shunde North S Ying? Posthumous humorous hiccup teach Mi tomb anti-clipping Shuo Wen pack exhausted overseas finishing cut extensively angry meal? School? Lai Nai ?? Random block carry disadvantages coriander? concrete fats? disaster V Di goblet another vent? persimmon cough is protectionism line? hereinafter referred to as CQC) Director Xia Jianjun product took over two of the National microwave oven industry, the first Chinese version of RoHS product certification, and granted also accept CQC "Chinese version of RoHS forward model enterprise" Honor.
This means that in the Chinese home appliance industry occupies an important position in the microwave oven will gradually leave the price of fierce competition with another disorder into the "green competition" era. As Xia Jianjun said: "The Government is in the domestic implementation of RoHS requirements and consumer demands, in line with international trends in environmental protection, and guaranteed emissions on the environment-friendly enterprises, which is the EU RoHS revelation given to us."
Green competition?? Microwave industry competition the new situation
Microwave in Chinese families in the last century a lot of popularity can be traced back 90 years, industry giants were up until the competition for the market have adopted the substantial price reduction, accompanied by gifts and other promotions, consumers moved into their own in the kitchen oven microwave oven industry, while almost as synonymous with price competition. The price of long-term infighting and disorder not only did not hype the concept of consumer products and industries to enhance the cognitive, but seriously restricted the sustainable development of the health industry.
Into the 21st century, following the international trend, China's small household appliance industry has whipped up a "green competition" storm, from TV to the PC, the idea of green products throughout the entire life cycle of each session. In a "cost war, price war," known in the microwave industry, industry leader in the United States access to the Chinese version of RoHS is no doubt timely green revolution lit the fuse microwave oven industry.
Of the European Union RoHS environmental directive enacted in China, "Electronic Information Product Pollution Control Regulations" (the Chinese version of RoHS) clearly stipulates that the list of major directory of products, RoHS product certification will be implemented gradually 3C market access system. The certification of safety, environmental quality and the new mandatory standard because of their special microwave industry in China will be the test of sustainable development strategies and competitiveness of the touchstone.
Compared to the EU RoHS directive
Chinese version of RoHS can be described as "discerned." Although the EU RoHS products by limiting the scope of RoHS wider than China, more, on toxic and hazardous substances restrictions and prohibition of the time more clearly, but the Chinese version of RoHS can be directly about the implementation of legal effect, with more direct binding . However, these long-term, large-scale investment based on quality, technology and management system and multi-level strategic duel between the short term, will let companies face enormous pressure to improve costs. Especially when the microwave oven industry needed "to be from the ground to pack the old mountains and rivers," the Chinese version of RoHS, enacted just as the industry's role in the watershed. SMEs can not cope with the serious situation of higher costs, a number of weak companies will be out three earthquake, and by creating green competitiveness to seize trade high ground, grab the fast track to run large enterprises market to really "left" who is king.
RoHS model?? The U.S. version of RoHS in China adventure
Early 90's, the international strategic master Michael Porter proposed the "green competitiveness" of the concept, he said: "The environmental movement in society and business operating profit is not diametrically opposed, entrepreneurs If there is a forward-looking vision, grasp the pulse of society, the same can form a win-win situation. "
, However, is not easy to build green competitiveness, often only with considerable size and strength of the enterprise to grasp the economic and social benefits of the equilibrium point, the only business on to the decision-making, in the management level down to the implementation of all establish a deep green, the concept of sustainable development can be pursued with determination.
Perhaps in the eyes of many large multinational corporations will be only concerned about environmental protection and ecological, domestic enterprises concerned only about how to reduce costs, increase profits, but as a national corporate America done.
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