Liu Binjie: the publishing industry and the economic strength does not match the
Remodeling pattern of the publishing industry ( HC printing network With map)
Print Network HC "We must be soberly aware that China's publishing industry in general is still in deepening reforms, readjusting the structure, speed up the development of a critical stage, and the people can not meet the growing spiritual and cultural needs, and becoming more perfect socialist market economic system incompatible with the requirements of opening up new and expanding incompatible with modern science and technology and communication tools and extensive application of the rapid development of the new situation is also incompatible. In a word, as a cultural 'soft power' based on the Chinese publishing industry , and the rapid economic development in China 'hard power' and position as a world power does not match. "Today, the 10th of the Ninth National Book Trade Fair opened in Jinan, the Director of Press and Publication Liu Binjie in the afternoon China Development Forum, made publication entitled "Reconstruction of the Chinese publishing industry and prospects," the keynote speech.
Mr. Liu concluded, from the institutional point of view, the rapid development of the publishing industry tied the institutional obstacles that still exist, publication productivity has not been fully released. Over time, publishers used the "cause of the nature of enterprise Management . "So-called" cause of the nature of enterprise management, "is actually a non-issue non-enterprises in the freak, the result is to cause people rely on the money by holding companies, in increasingly bad, no energy unit, the cause of difficult development , divorced from the market. From the comparison of hard and soft power terms, our cultural "soft power" status and economic power is not commensurate. publishing industry is the core of culture is the culture of "soft power" an important manifestation. In recent years, years, while China published the spread of power and influence have been significantly improved, but with the new situation and new tasks, compared with China's economic strengths, there are still a big gap.
From the international publishing market, the competitive situation, our country's publishing industry is still in the weak do not have the ability to compete with international counterparts. To a number of print media (601,999, stock it) predators with strong capital strength, flexible market mechanism, through reorganization, consolidation, merger, etc., is very obvious strength advantage. Especially in the rapid development of digital publishing, Europe and the United States ahead for the developed countries. On the size and strength, the developed countries of a Group 1 in sales in the hundreds of billions, billions of dollars, and our largest publishing group just breaking 10 billion yuan mark. Influence from a single species point of view, a "Harry? Potter" in dozens of countries worldwide total sales of more than 400 million, in the world has a huge social impact and economic impact. While our variety of books published every year more than 20 kinds, but the single species release on 10 million books were rare in the world have a major impact yet.
that these status quo, this Department issued a "Circular on Further Promoting the guidance system of Press and Publication," clearly the Press and Publication and the "road map" and "timetable", and proposed reconstruction of publication pattern of five tasks: First, complete all-round publishing unit operating conversion tasks, and improve their corporate governance structure, establish modern enterprise system, the initial formation of an efficient, dynamic, competitive micro-operation mechanisms; Second, market as a means to link the capital to promote trans-regional, cross-industry, cross-media, cross-ownership of the strategic restructuring, opening up new financing channels, foster a number of large key print media businesses, creating new market players and strategic investors; Third Deepening the reform of public service publishing units, in accordance with the increase of input, transformation mechanisms, and enhance vitality and improve the service, the real establishment of the government led to the publication of public welfare as the main unit of the public service system, to better realize and protect the people people's basic cultural rights and interests; Fourth, further accelerate the publication channel of communication, standardize logistics of publishing products to form a unified, open, competitive and orderly, healthy and prosperous modern publications market system; Fifth, deepening administrative reform, accelerate the transformation of government functions really build a party leadership, governance, effective regulation, supervision in place, according to law, serve the people of the macro-management system.
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