Appliances to the countryside was out in the cold homogeneous TM to shift the fo
"By Home Appliances Countryside information system statistics, as of December 31, 2009, through the registration information system manufacturers shipped more than 9245.05 million units total, shipping amount over 1627.53 billion. "This year on January 18, the Ministry of Commerce Information Management System home appliances to the countryside home appliances to the countryside in the dissemination of the progress of work across the country. However, as of April 18 in the first quarter results of home appliances to the countryside is still delay announced.
"This time last year, departments will be on the topic of every meeting is the home appliances to the countryside, but now we are no longer referred to the basic home appliances to the countryside and it had more thought put into it new product promotion, promotion body, and this is the main theme of the current business. "relevant person in charge has made no secret of household electrical appliance enterprises.
Moreover, the policy gradually fading in the countryside home appliances home appliance business, while their line of sight, and now appliances TM to the policy failed to start as well as promoting respected household appliances enterprises. So, home appliances to the countryside, trade-Why two policies were gradually left out of appliance?
Two policies to promote status quo is no longer popular
In GOME, Suning and other home appliance chain stores, high-profile publicity last year's appliances to rural areas has been difficult to find a trace of the policy now, and in the wide 100, friendship, comprehensive stores, household appliances to the countryside of the publicity slogan is early to be evacuated and replaced by new market and most manufacturers price promotion information.
"3,4 months of this year's focus back to the new listing period, while this time last year, household electrical appliance enterprises to promote new areas in the most relatively cautious." Appliance industry observers have pointed out, different from the same period last year the promotion of home appliances to the countryside policies in full swing, now in the rural market, home appliances to the countryside of the heat is gradually dissipated.
Moreover, since late January this year, the Ministry of Commerce Information Management System home appliances to the countryside also has yet to update the progress of the work of home appliances to the countryside, so that the promotion of home appliances to the countryside is still locked in the most recent data shipments of 162.753 billion yuan, Sell The amount of 69.257 billion yuan.
Similarly, in consecutive blowout sales at the same time, household appliances TM to let a lot of air conditioning manufacturers are physically and mentally exhausted, even though the latest data from the appliance TM to show that sales of home appliances TM to volume already exceeded 36 billion yuan, hit a record high, but air conditioning is responsible for business-related grievances to the press big fall, "is different from the color TV, refrigerators, washing machines, computers, air-conditioning products for TM to the difficulty is undoubtedly the most, a removal more difficult aspects of air conditioning, on the other hand, transport is relatively trouble dismantling and air conditioning products. "
Are directed at industry, trade-in is now manufacturers a price war has become a gimmick. A home appliance store in Guangzhou promotions Advertisement , The consumers can easily discover, now primarily for the domestic appliance business is also a wide range of TM to the policy applied to the body of foreign brands, such as "LG Full HD LCD TM to discounted price of 4,919 yuan."
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