Event Management – Career Facts, Program Details and Enrolment Requirements
The scope of event management spans from meeting clients and understanding their requirements to booking meeting rooms or outdoor spaces, planning and organizing various events, coordinating the delivery of supplies, managing the budget, monitoring and supervising events from beginning to the end, and reviewing bills and distributing payments.
The job roles and responsibilities of event planners and managers are continually expanding. They are also expected to apply principles of sales and marketing to develop new business, apply accounting and finance knowledge to prepare and manage budget, and apply principles of professionalism and ethics to event management.
In addition to fulfilling educational and experience requirements, the professionals are expected to be highly organized and good team players and have oodles of energy and keenness to serve customers in the best possible manner. They also need to possess excellent organizational, negotiation and problem-solving skills.
A formal event management education and training can help individuals prepare for rewarding careers in constantly growing industry. They can gain knowledge and develop skills required to seek entry-level jobs in diverse areas of event management.
Event Management Education in Canada
A number of colleges in Canada offer post-graduate event management programs. Unfortunately, not all are accredited. Centennial College’s one-year post-secondary program in event management- festival and conference is accredited by UNWTO (The World Tourism Organization) TedQuel. The event management college aims to help students gain an in-depth understanding of event planning, budgeting, management and marketing through its post-graduate certificate program.
The program covers a wide range of subjects including:
- Event Marketing – Festival and Conference
- Volunteer and Team Building Coordination
- Sponsorship development
- Introduction to event, festival and conference
- Networking and industry relations
- Event Budgeting
- Risk and Security Management
- Site Logistics and Operations Management
- Creativity and Innovation
- Communications and Media Planning
Benefits of an Event Management Program
The graduates of this program are capable of:
- Developing and implementing financial initiatives based on event objectives
- Undertaking fundraising initiatives and sponsorship programs
- Planning, designing and coordinating site operations
- Marketing for festivals, events and conferences
- Hiring and managing human resources
- Overseeing the events from beginning to the end
- Maintaining professionalism and ethics throughout the events
Who Should Opt for a Post-Graduate Event Management Program?
A post-graduate certificate program in event management is a right choice for individuals who
- Are planning to build a career in event management industry
- Want to upgrade their knowledge and skills
- Are looking for more advanced career opportunities in event management industry
Enrolment Guide
In order to apply for this program, you need:
- College diploma or university degree in hospitality, tourism or related discipline
- Related work experience (for applicants with a diploma or degree in an unrelated discipline)
- Relevant work experience in hospitality (for applicants with partial post-secondary education)
- A resume detailing related work experience
Career Opportunities
Event management is a major catalyst for tourism worldwide, including local, national and global markets. This sector is anticipated to produce 121,000 new jobs for professionals in diverse areas of event management by 2015.
Upon course completion, the graduates can find employment with hotels, convention and conference centres, corporations, tourism and non-profit organizations, sports and recreational organizations, festivals, arts and cultural organizations and event marketing management companies. Graduates can also establish their own event management firms.
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